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Björn Borg Q1’26 flash comment: Strong revenue growth drives profitability
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Björn Borg Q1’26 flash comment: Strong revenue growth drives profitability

Björn Borg's Q1 revenue growth was better than our expectations, which in combination with increased gross margins resulted in a strong earnings beat. In our view, we view positivley on that sports apparel category contniues to show double-digit growth, however, there were yet no clear signs of an overall turnaround in the footwear category, which we belive will be key for the company to accelerate its revenue growth going forward.