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- Sanoma said 2025 revenue was about EUR 1.3 billion and adjusted operating profit was about EUR 188 million. The company highlighted improved profitability, stronger free cash flow and significant deleveraging, with a net debt/adjusted EBITDA target below 2.5.
- The group reiterated its 2026-2030 targets of high single-digit organic earnings growth, driven mainly by Learning. Sanoma expects mid-single-digit organic revenue growth and high single-digit operating profit growth in Learning, while Media Finland is expected to deliver stable top-line development and low single-digit adjusted operating profit growth.
- Sanoma said Learning, which serves 25 million students in Europe, benefits from curriculum renewal cycles, localized K-12 content with high barriers to entry, and AI-enabled personalized learning. Core learning content represented more than 80% of 2025 net sales, and the company completed the acquisition of Vives in Spain on April 30, with consolidation starting from May 1.
- In Media Finland, Sanoma said digital transformation continues, with 96% weekly reach in Finland, 75% of new subscriptions digitally active, and 50% of subscriptions digital-only. The company sees an annualized revenue opportunity of more than EUR 20 million from the opening of Finland’s gambling market from mid-2027, and raised its dividend to EUR 0.42 per share from EUR 0.39.
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Ansvarsfraskrivelse: Dette er en maskingenereret transskription og kan indeholde unøjagtigheder.
Good afternoon. It's my pleasure to present Sanoma as an investment to you today. And this is really about the growth that we are seeing over the next few years powered by learning. And let me, first of all, set the scene again about Sanoma as an organisation. And our biggest part is, of course, that growing K-12 learning content provider where we support 25 million students and their teachers across Europe with our high quality methods and content and digital solutions. The second part is our very successful digital cross-media business in Finland, where we are doing the transformation from print to digital. And we reach pretty much all Finns on a weekly basis. And if you look at 2025, we were about 1.3 billion in revenue and about 188 million in adjusted operating profit. Over the last few years, we really have been focusing on delivering on three key elements, which is improving our profitability, improving our free cash flow, and as a result significantly deleveraging the balance sheet. And on all three elements, I'm very pleased how we have performed over the last few years. So both in learning and media Finland, we improved that profitability. In absolute numbers, but also in percentage profitability. We improved the cash flow, the free cash flow, which enabled us to pay the growing dividend but also, as mentioned, significantly deleveraging the balance sheet, which means we're ready for further growth, both organically as well as via M&A. Let me talk more about that growth path in the coming five years now. And really, when you look at it, it is powered by learning with that unique position first and foremost, that leading European K-12 content provider position. But we're also shaping the future of K-12 education, and we do that via multiple levers, and I will touch on them in a minute. But fundamentally, that's also supported by AI and the announced use of AI. And then there is that basis for growth because of our strong business fundamentals, and that includes our media Finland business where we also see that continuation of the digital transformation. And during the capital markets day at the end of last year, we also set the financial targets for the coming five years, and that's ultimately high single-digit organic earnings growth for our whole organisation. So that's really a step up from the situation we had over the last few years, a very positive increase. Driven by learning, where we see mid-single-digit revenue growth organically, but high single-digit operating profit growth, indicating therefore a continuing improvement in our margin. On the media side, we will continue with our very successful digital transformation, which on the top line as such is more stable. whilst we move from print to online, but of course our adjusted operating profit already with that improving low single-digit. And in media we of course are very positive and excited about the opening of the gambling market mid-2027, which also will be a step change in profitability as well because we see a lot of opportunity for more advertising revenue, which is of course high margin. That solid balance sheet focus and also um uh returns is reflected in the other targets that you see here, which is Net debt over adjusted EBITDA aim of below 2.5 and a dividend policy that continues to be focused on increasing dividend, 40 to 60 percent of our annual free cash flow. So all that together leads to our high single-digit organic earnings growth for the group in that period of 2026 to 2030. Let me zoom in a little bit more on that growth being enhanced by AI. So we are very focused on making sure that all the opportunities we see for artificial intelligence across Sanoma is done in a responsible way, meaning human oversight is at the heart of that. But there is a lot of value, innovation and growth that we think can happen with the support of AI. In learning that very much is focused around personalised learning solutions, so really introducing more personalised learning for all those 25 million students and their teachers across Europe. In media it is around really smarter, intuitive, more interactive, and also more personalized products that we bring to market. And you will see that in the Finnish market happening, you know, day by day where we will enhance our offering there. But ultimately, it goes towards an increased depth and breadth of our unique content in the Finnish market. And across both of our business units, we see a lot of opportunity for increased productivity. Faster development cycles, improved workflows, you know, things like rapid product creation, faster testing, all these things will happen across our business and also that will help in making us more efficient but therefore also freeing up money for further investment across the business around the growth topic that I just mentioned. Let me zoom in first of all on our bigger part of the business, which is education, and let me start with setting the scene on why this is a very attractive market. So it is a really large and attractive market across Europe. But there are also some really good characteristics that we like, which is first of all, it is a sticky market, so to speak, where teachers only change materials every three to eight years. So our core materials, our core content, the methods, the digital solutions, they are there to be used for quite a number of years in one go. And of course we continue to update it, but fundamentally that choice for our methods. It's very sticky. There's also strong support for spending, public spending on education across all our markets. And that is also slowly but surely increasing. And that also links to the third point, which is that the market we're in, the K-12 market, is a priority across governments, but also therefore across economic cycles. So there's a real resilient support to invest in education over the cycles. And it's very specific as well. There are high barriers to entry because markets and education are very localized. So you really need to get it right with the solutions, with the methods in the specific markets we're active in. And that's a real barrier to entry. And we have that really strong knowledge on education across Europe already for many, many years. So a great position to further grow in this large and attractive market. And we have a very clear strategy on how we want to do that. And effectively, there are three core levers. First, it's around the capturing of our curriculum renewal cycles, which is a really positive momentum across our key markets in the coming years. But we're also shaping our market with that personalised learning, with really making sure that we are leading the change, the positive change in K-12 education, embracing AI. And thirdly, there is the scaling of our opportunity. So building on our existing foundation, operational leverage, so really making sure that we benefit from the scale by developing solutions once and then rolling them out across our markets like we have recently done with our teacher assistant, our AI-supported teacher assistant, but also further scaling with M&A. And let me touch a bit on each of these elements. first around capturing the curriculum renewal cycle. As you can see here, there's lots of course different lines here for the different markets, but the bigger line here indicates over the next years there's real momentum for underlying growth. And we are in a really good position to deliver on that because of the content we create, that high quality content that we create with thousands and tens of thousands of teachers across Europe to really match the local curriculum needs. And we're really embracing that blend of high quality print and digital content. So really trying to find the right combination of print and digital in every market. And ultimately the aim of course is that we support improving further learning outcomes in all the markets we're active. Improve the student motivation and also save teachers time. And this part of the business, so the core content, learning content is really core to our growth and it's more than 80% of the net sales in 2025 and therefore also a key growth driver. The second part is around shaping the future of K-12 education. So built on those strong fundamentals, what's really exciting here is of course that we can support that increasing personalization of K-12. But we believe, there are all kinds of scenarios of course that you can look at, but we strongly believe that at the heart of it remains the school, the classroom and the teacher. They really drive the improved learning outcomes and the more personalised learning approach. And AI brings a great opportunity there. But it's on top of that high quality trusted content that we bring to the teachers and the students and the schools. So that's a focus around more inclusive, more personalised, and really transformation of K-12 over the coming years. And we have the expertise and the high-quality content and the solutions to really benefit and seize that opportunity. And therefore ultimately help teachers and students to improve the learning outcomes. Let me now say a few words around the third part, which is that scaling of our opportunity. So of course we really benefit from that scale already with the solutions that we develop and then roll out across Europe. I mentioned the teacher AI assistant, just one of many examples where we really benefit from that scale. So we will continue to further improve on that. And from an M&A point of view, there are three core elements here. There is of course entering new geographic markets. Like we have done in the past in Italy and Spain, that remains a focus. In markets that we are active in, enhancing that position further, like we have recently done in Spain with Vives, and I'll touch a little bit more specifically on that in a minute. And then there are adjacencies, particularly around personalised learning, where we can add really good businesses that can support and strengthen our position further. And we've done a few of those smaller ones over the last few years in markets like the Netherlands. But always with K-12 as a focus, always with the aim to either create a market-leading position or further strengthen it, therefore it supports our net sales and earnings targets that I mentioned earlier, and always, because it's focused on K12, also with high barriers to entry as a key focus point. So that accelerates our growth, that drives scale through the consolidation, and therefore really enhances our shareholder returns. As I mentioned, we did recently a very nice acquisition in the Spanish market. And let me talk to you a little bit through why we like it so much. Because it's Vives in Spain, which is about 29 million, on top of, of course, that strong position we already have in the Spanish market. And the Spanish market, just as a reminder, is a really big market with about seven million students. So it helps really with increasing our position there further. strengthening the position towards the schools and the teachers, but is also really complementary if you think about the core methods that Vives offers that are now part of our Sanoma offering. And we believe the financials, as you can see here, are really attractive to create shareholder value and therefore also benefit again from that scale. And we completed that on the thirtieth of April, so it is in our numbers from the first of May. Onwards. That's on the real part of growth and the exciting part of our story. Of course, if you think about high single-digit growth in learning itself. But also in media, there's a lot happening, and we are very happy to see how that is developing. So let me touch on that. Because fundamentally that is the continuation of the successful digital transformation, which is driven further and supported by AI, and also, like I mentioned, by the significant growth that we foresee as a result of the opening up of the gambling market. But it starts with our strong position that we have, which is that reach of 96% of all Finns every week, which is the fact that 80% of the traffic that we have to our website is direct. coming directly to us, so knowing us as a key destination. Seventy-five percent of our new subscriptions are digitally active. And also fifty percent of all subscriptions are digital only. So it's really moving in that direction. So we continue to see that digital transformation continuing when you think about our growth. And that's also supported and actually further enhanced by AI, both on the productivity side as well as on smarter products, more personalized products for our customers. And on top of that, there is then the growth of the gambling market as a result of the gambling market opening up. And let me... Share a few words on that, which is around how did we define what that opportunity is, because we are trying to be very considerate about where we do and do not want to play. So in total, we expect in the market that is relevant to us that we see an opportunity for us of twenty million plus. And how that exactly will play out, of course, is unknown, but from the opening up on mid-2027, we see that going to happen, and that 20 million is an annualised number. So very much a driver of growth in the coming years also for our media business, but on top of this very solid and successful digital transformation. So all this... also leads to the return for you all as shareholders in the way of dividend. And our dividend policy is very much still focused on paying out 40 to 60 percent of our annual free cash flow and also making sure that it increases with the growth of our business. And that's reflected also on what we did this year where the dividend went from 39 cents to 42 cents. So an increase there. As part of the capital markets day we refined our calculation a little bit, which doesn't change ultimately in a sense the dividend per share, but the calculation now better reflects the fact of real cash by including the lease payments. So we very much continue to focus on increasing the dividend based on the growth of the company overall. If we then look at this year, 2026, that's really a step change in earnings growth and it's driven by all the elements that I mentioned. So the growth in the learning content sales, that's partly the curriculum renewals, but also new, let's say new solutions we bring to market. It's also now the Vives acquisition. And that also brings us to a profit clearly above 23%. And as a reminder, this is also the last year where we are discontinuing the Dutch distribution business, which has some top line impact, but no profit impact. On the media side, continuing that digital transformation. Of course, still against the backdrop of a tough economic climate which we see mainly reflected in the advertising sales, but in combination with our continuous efficiency improvement, and Bjarne Karlstad and the team have done a great job over many years in doing that, and we continue to do that, all that together puts us in a strong position also on the media side. But that step change in earnings growth really comes from the learning part. The outlook as a result of that is unchanged. We announced that, of course, in February as always. We kept it unchanged as part of our quarter one results and the reason being that of course we have a very important quarter three in learning ahead of us. That's where a lot of our earnings happens. We are in a good shape to deliver on that, but this is not the time to change our guidance. And it's very much also based on the fact that, of course, a lot of our... particularly also advertising revenue in media still also needs to come in in the second half of the year. But the underlying assumptions are very much around that the demand for the learning content will increase and that's driven to a large extent by those curriculum renewals in key markets like Poland and Spain and also the Netherlands. So that's For specifically 2026, if I now, to round off, zoom out again on the story itself, the investment story, it really is around that high single-digit organic earnings growth because of all the things that we are doing around that leading position in K-12, building out that further, shaping the future of K-12 and continuing to focus on the strong business fundamentals, including that continuation of the digital transformation success. successfully in media. And overall, that is all focused on having a positive impact on the lives of millions of people every day, both across Europe in K-12 education and for media here in Finland. Thank you very much.
Sanoma as an Investment | Investor Day May 25, 2026

Rob Kolkman, CEO, talks about media and learning company Sanoma as an investment. He also opens up Sanoma's growth path 2026–2030.
Investor Day | May 25, 2026
- Sanoma – Rob Kolkman, CEO, englanniksi (link)
- Herantis Pharma – Antti Vuolanto, CEO (in Finnish, link)
- Endomines – Kari Vyhtinen, CEO (in Finnish, link)
- Index Varainhoito – Kalle Anttila, CEO (in Finnish, link)