Perpetua Medical is a serial acquirer of profitable companies in the healthcare sector. The company's operations are conducted according to a decentralized ownership model, where operations and decision-making take place in independent subsidiaries. The name Perpetua (Latin for 'eternal') reflects the strategy of acquiring and long-term ownership of companies without any fixed time horizon. Until 2023, the company had a different business focus and was called Pharmacolog. The head office is in Uppsala.