H&M, Hennes & Mauritz, is a Swedish company that designs, produces and sells clothing and fashion items including accessories and home textiles. The company targets fashion-conscious consumers and collaborates with suppliers worldwide. H&M operates globally through both stores and e-commerce. The company was founded in 1947 and is headquartered in Stockholm, Sweden.
In our view, H&M’s Q1 report did not contain any major surprises. The overall narrative remains unchanged; the company continues to struggle to drive sales growth, while margin improvement is primarily supported by internal initiatives and external factors rather than top-line momentum. In our view, valuation levels remain elevated, and given the ongoing revenue concerns, we continue to view the risk/reward as unattractive. As a result, we reiterate our Sell recommendation and our target price to SEK 155 per share.
We believe revenue growth has remained soft in H&M’s Q1 (Dec-Feb), and we have therefore revised down our revenue estimates slightly. However, we still believe that supply chain efficiencies, good operational cost control and external margin tailwinds should continue to support profitability. In our view, the valuation levels are still elevated, and, given the ongoing topline concerns, we still view the risk/reward as unattractive. As a result, we reiterate our Sell recommendation and target price of SEK 155 per share.
H&M's regnskabsmeddelelse for fjerde kvartal overraskede igen positivt, hvilket gør os mere overbeviste om, at en gradvis marginforbedring er undervejs. Selvom den operationelle omkostningsstyring var stærk i dette kvartal, forblev omsætningsvæksten beskeden, hvilket vi anser for at være afgørende for at nå de langsigtede rentabilitetsambitioner. Efter vores opfattelse er værdiansættelsesniveauerne stadig høje, og givet de igangværende bekymringer om toplinjen, anser vi stadig risiko/afkast-forholdet som uattraktivt. Som følge heraf gentager vi vores Salg-anbefaling, men øger vores kursmål til 155 SEK per aktie (tidligere 140 SEK per aktie), primært på grund af øgede indtjeningsestimater.
Vi vurderer, at forbrugerefterspørgslen har været afdæmpet i H&M's fjerde kvartal (september-november), selvom effektiviseringer i forsyningskæden og ekstern medvind for marginerne bør understøtte rentabiliteten. Vi har sænket vores estimater for indtjeningen for 2025 og fremover, men rentabiliteten forbliver stort set intakt, hvilket afspejler vores tillid til, at H&M fortsat vil udvise stærk omkostningsstyring. Vi anser fortsat, at aktien er dyr ved de nuværende værdiansættelser og fastholder en salgsanbefaling.