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Rapala H1'25: Toward a Turning Point
After several challenging years, Rapala's early 2025 figures suggest a shift toward better performance. Sales in the United States have been particularly strong. CEO Cyrille Viellard comments on the developments in the video.
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00:00 Introduction
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00:28 H1'25 overview
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01:07 Strong growth in the U.S.
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03:00 Tariffs
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03:56 Potential production relocation to the U.S.
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06:22 Sales outside the U.S.
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07:34 Cost structure
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09:30 Guidance remains unchanged
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11:40 Financing structure
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14:40 New strategy expected by end of year
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16:08 Rapala’s future and ownership structure
