contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment CompanyTagList on Company {
  pageUrl
  name
  viewerIsFollowing
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    ...CompanyTagList
    id
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      viewerIsFollowing
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
      id
    }
    createdAt
    ... on Video {
      liveTime
      tags {
        viewerIsFollowing
        id
      }
    }
    ... on Webcast {
      liveTime
      tags {
        viewerIsFollowing
        id
      }
    }
    slug
    ... on CompanyReport {
      tags {
        viewerIsFollowing
        id
      }
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    id
    name
    pageUrl
    viewerIsFollowing
    defaultInstrument {
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


speqta-ab-bidbrain-launching-new-tool-with-valuable-insights-for-e-retailers

__typename

title

isPremium

lang

htmlBody

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

BrightBid is an adtech company that gives online advertisers the opportunity to manage their marketing with the help of data and AI. The company's primary SaaS service is an online tool that empowers clients to manage results and independently bridge different ad platforms. The company has a history of performance-based marketing, and previously went by the name Speqta. The business is run globally and the head office is in Stockholm, Sweden.

BrightBid

[image]Speqta AB's ("Speqta") SaaS service Bidbrain is now launching more functionality in the form of valuable insights for e-retailers. The new functionality enables e-retailers to monitor...

[image]Speqta AB's ("Speqta") SaaS service Bidbrain is now launching more functionality in the form of valuable insights for e-retailers. The new functionality enables e-retailers to monitor and analyze the return of advertising on product levels. The insight functionality is combining different sources of Google which opens up the possibility to identify performance in combination with product characteristics, which is usable for sales optimization and business development in e-commerce companies.&nbsp;Bidbrain is a SaaS platform for e-retailers who want to optimize their sales at a given ROAS (Return On Ad Spend). Besides the optimization, another foundation is the provided transparency and the possibility to steer the advertising better. Now Bidbrain is launching increased insights where the e-retailer can follow the return on ad spend on product levels.&nbsp;A combination of data sources Combining product data from Google's Merchant Center and the performance of the ads in Google Ads, the filtering can be more advanced and useful. Each product can be viewed by performance parameters like:&nbsp;<ul><li>Impressions</li><li>Clicks</li><li>Costs for ads</li><li>ROAS</li><li>CPC-level</li></ul>The possibility to combine this information with other parameters from the product feed creates additional useful insight opportunities. Bidbrain's CEO Malin Blomberg explains it further:&nbsp; AI services have a rumor of being black boxes. Bidbrain aims to be the opposite and provide the user with the best possible insights into how the advertising is going. With this new functionality, the e-retailer can become smarter and use both product- and performance data in the analyses. The e-retailer could for example sort out products performing above a certain ROAS, have above 100 ad clicks from consumers, and is a certain brand, in order to later create a specific campaign for that particular selection. Another example is that high-performing products from a ROAS perspective suddenly are not advertised due to faulty product data, which the e-retailer could act upon. Now the development of wanted and valuable functionalities continues.&nbsp;Bidbrain is an important part of Speqta's future investment and strategy. Read more about Bidbrain at <a href="http://www.bidbrain.com/">http://www.bidbrain.com/</a>