Refine Group AB (publ) (“Refine”) announces that its subsidiary Browgame Sweden AB (“Browgame Cosmetics”) is expanding and extending its collaboration with QVC Germany, one of Europe’s leading TV and live shopping platforms. QVC reaches millions of viewers and customers daily through its linear TV channels, e-commerce platforms, and digital channels.
The launch has now been completed, and Browgame Cosmetics’ products have been featured on QVC Germany’s sales channels and live TV broadcasts since the end of October. Following a successful introduction, the brand continues to strengthen its presence by expanding the assortment with additional products from its portfolio.
“QVC Germany’s decision to extend and expand its collaboration and product assortment with Browgame Cosmetics is a strong testament to the brand’s appeal and product quality. We look forward to continuing to develop the partnership and build long-term growth in the German market,” says Amanda Widegren, CEO of Browgame Cosmetics.
Browgame Cosmetics has during the year strengthened its international presence through new partnerships in, among others, Jordan, the DACH region, and Italy.