Realfiction postpones decision on proposal for LED wall project
Realfiction Holding AB (“Realfiction” or the “Company”) has decided to postpone a final decision on a project proposal from a Chinese LED wall manufacturer following commercial evaluation in late 2025.
During the second half of 2025, Realfiction participated in advanced discussions with a large Chinese LED wall manufacturer regarding a potential long-term project to develop a mass-production product. Following several months of internal budget preparation by the manufacturer, a proposal with detailed commercial terms was presented for negotiation in late December.
On the terms currently proposed, Realfiction is not in position to accept the proposal. The parties will therefore continue discussions in an effort to establish a more balanced commercial framework during the beginning of 2026. Should such adjustments not be achievable, Realfiction may ultimately decide not to proceed with the proposal.
“We are eager to sign commercial agreements that bring the first DPT-enabled products to market. However, we must do so in a way that protects our intellectual property and ensures a responsible use of our limited resources,” says CEO Clas Dyrholm.
“In this case, the currently proposed terms include an early-phase remuneration that would not cover our costs, combined with a long-term technical scope that needs tweaking before we fully believe the resulting product will be successful and thus bring meaningful revenue to both parties.”
Realfiction continues to see strong long-term potential in the LED wall segment and remains engaged in other ongoing dialogues with industry participants in this segment as well.