Press Release
from Pyrum Innovations AG
Pyrum presents new corporate identity
o New claim "Rethink Resources" underscores Pyrum's strategic evolution
o New corporate design and website strengthen the company's international brand
presence
o New visual and design language creates a modern and clear brand identity
Dillingen/Saar, September 9, 2026 - Pyrum Innovations AG ("Pyrum", ISIN
DE000A2G8ZX8) presents its new brand identity. With a new logo, an enhanced
corporate design, and a completely revamped website, Pyrum is showcasing to the
public how the company has evolved in recent years: technologically,
entrepreneurially, and internationally.
At the heart of the new identity is the claim "Rethink Resources." It expresses
Pyrum's evolved perspective: rethinking resources and viewing waste as a
valuable source of raw materials. After all, Pyrum has long since ceased to see
itself merely as a tyre recycler. As a technology company, Pyrum uses its
proprietary thermolysis technology to recover valuable raw materials from waste
and return them to the cycle. The new brand identity makes this vision visible
while creating a clear and consistent identity that supports Pyrum's continued
international growth and the scaling of its technology.
Pascal Klein, CEO der Pyrum Innovations AG: "Pyrum has evolved significantly in
recent years. With our new brand identity, we want to make this evolution
visible to the outside world as well. Our new brand identity is not a break from
our previous identity, but rather the next logical step. 'Rethink Resources'
perfectly captures what drives us: rethinking resources, tapping into new
sources of raw materials with our technology, and thereby making an important
contribution to greater resource independence. Pyrum aims to be one of the first
brands that comes to mind when it comes to resource resilience."
Visually, too, Pyrum is turning a new chapter: a modern visual style, a clear
design language, and a fresh design ensure high brand recognition and a
contemporary international presence. The new website brings these elements
together and makes Pyrum's technology, vision, and development even more
tangible.
The new corporate identity will be gradually integrated into the company's
day-to-day operations and various communication channels. In the spirit of
sustainable resource management, existing materials will not be replaced
prematurely but will be phased out in favor of materials featuring the new
corporate design as part of regular updates.
About Pyrum Innovations AG
Pyrum Innovations AG has been revolutionizing the used tyre recycling market
since 2008. The company has developed an innovative, proprietary thermolysis
technology that enables the nearly emission-free recycling of end-of-life tyres
and certain plastics. The process yields high-quality products such as pyrolysis
oil (TTO) and recovered carbon black (TTB), which are used by renowned industry
partners-including those in the chemical and tyre industries-to manufacture new
products. In this way, Pyrum closes the material cycle and pursues a sustainable
business model in line with climate goals. Renowned certifications, such as
REACH registration for the pyrolysis oil and ISCC PLUS certification for both
products, confirm the high quality and sustainability of the products and
processes.
Further information at www.pyrum.net.
Contact
iron AG
Frederic Hilke, Jonas Schneider
Phone: +49 221 9140 9737
Email: pyrum@ir-on.com
Pyrum Innovations AG
Dieselstraße 8
66763 Dillingen / Saar
Email: presse@pyrum.net
@ir-on.com \
\
Pyrum Innovations AG\
Dieselstraße 8\
66763 Dillingen / Saar \
Email: presse@pyrum.net\