The team responsible for Cathays innovative Card-linked Earn has won the Betsy award. The Cathay solution is powered by the market leading LoyalTfacts payment/card-liked tecnology, from Loyal Solutions.
"The core of this innovative technology is to bind members' credit cards with Cathay Pacific's membership system. Members can automatically accumulate Asia Miles by simply using the bound credit cards to make purchases at partners. John explained: "In the past, members needed to show their membership numbers or QR codes, and even partners needed to check the list, which was a cumbersome process. Now, through Cardlink technology, the transaction background automatically completes the reward accumulation, and members do not need to do anything extra, making the experience faster and more creative." States John lI, Lifestyle Strategy, Partnerships, New Ventures
"Although relevant technologies have been widely used in overseas markets such as the United States and the United Kingdom, Cardlink technology has not yet been popularized in Hong Kong. We are one of the pioneers in the industry, introducing it to Hong Kong and working with Visa and Mastercard to ensure that the service is stable and competitive." States Enoch Wong, Customer Relationship and Retail Manager
"For Loyal Solutions it is very gratifying to see yet another successful launch of a game changing card-linked loyalty program using our LoyalTfacts suite of technologies. As the old saying goes: "The poof of pudding is in the taste" , and the Cathay Card-Linked Earn program success is yet another testament to the innovation our technology and knowhow enables" States Peter Kisbye, founder and CEO of Loyal Solutions