Kambi Group plc (“Kambi”), a leading provider of cutting-edge sports betting services, has signed a multi-year online sportsbook partnership with established UK and Irish operator QuinnBet. Under the agreement, QuinnBet will migrate to Kambi's Turnkey Sportsbook, gaining access to the technology, trading expertise and network intelligence that power leading operators across regulated markets worldwide. 
 
Integrating with QuinnBet’s selected player account management platform, Pragmatic Solutions, Kambi will support QuinnBet's online growth ambitions in the UK and Ireland, while also providing the flexibility to expand into additional regulated jurisdictions in the future, subject to relevant licensing and regulatory approvals. 
 
As part of the agreement, QuinnBet will leverage the full scope of Kambi’s end-to-end sportsbook solution, including a flexible front end, award-winning Bet Builder, advanced AI-powered trading and risk management capabilities, and extensive regulatory expertise. The partnership will enable QuinnBet to deliver engaging betting experiences across the sports most popular with customers in the UK and Ireland, benefitting from Kambi's deep offering for sports including horse racing, football and darts. 
 
QuinnBet will also benefit from the insights and intelligence provided by Kambi’s powerful network of more than 70 global partners, where every interaction helps deliver an edge to areas including pricing, trading performance and product development.

Werner Becher, Kambi Group CEO, said: “We are very pleased to partner with QuinnBet, an operator with a strong presence in the UK and Ireland and ambitious plans to expand into new jurisdictions. It is another testament to Kambi’s position as the partner of choice for operators seeking the combination of sportsbook expertise and powerful network intelligence required to compete effectively in regulated markets, and we are excited to work closely with them in support of their growth objectives”.

Brenda Quinn, QuinnBet CEO, said: “Partnering with Kambi is a significant milestone for QuinnBet as we enter our next phase of growth. We wanted a sportsbook partner with world-class technology, trading expertise and flexibility to support our ambitions, while giving us the tools to deliver an engaging experience for our customers. Kambi’s proven capabilities across regulated markets make it a strong fit for our business, and we look forward to working together to build on our position in the UK and Ireland and pursue future growth opportunities.”