Copyright © Inderes 2011 - present. All rights reserved.
  • Latest
  • Markets
    • Stock Comparison
    • Financial Calendar
    • Dividends Calendar
    • Research
    • Articles
  • inderesTV
  • Forum
  • About Us
    • Our Coverage
    • Team

You seem to be using a wider screen, would you like to enable a wider viewing experience on this page?

Rapala: Interview with the new CEO

By Thomas WesterholmAnalyst
Rapala VMC

Rapala's new CEO Cyrille Viellard introduces himself and talks about Rapala's strategy and direction in an interview with analyst Thomas Westerholm.

Topics:
00:00 Introduction
00:28 Introduction of the new CEO
03:37 Work experience and the fishing industry
07:48 Management style
11:43 Key focus areas of the strategy and Rapala's direction
18:18 View about the growth
20:22 The future of the Rapala brand
24:56 Rapala's brand portfolio
29:15 International sales
33:14 Success in the Asian markets
34:50 The effects of the trade war on Rapala
40:28 A large proportion of fishing accessories to the United States comes from outside the country
43:05 What is the new CEO most excited about?

Stay up to date
Company management interviews

Recent videos

UPM and Sappi are planning a joint venture in graphic papers
04.12.2025, 13.00 UPM-Kymmene
GreenMobility: How far away are driverless cars in Denmark
04.12.2025, 11.32 GreenMobility
Systemair, Audiocast, Q2'25/26
04.12.2025, 09.00 Systemair
HCA Morgenbørs 03/12 - Overvejende positive futures og fokus på ISS
03.12.2025, 09.23 Novo Nordisk
Hafnia – Presentation of the quarterly report for Q3 2025
02.12.2025, 11.00 Hafnia
View all videos
Find us on social media
  • Inderes Forum
  • Youtube
  • Facebook
  • X (Twitter)
Get in touch
  • info@hcandersencapital.dk
  • Bredgade 23B, 2. sal
    1260 København K
Inderes
  • About us
  • Our team
  • Careers
  • Inderes as an investment
  • Services for listed companies
Our platform
  • FAQ
  • Terms of service
  • Privacy policy
  • Disclaimer
Inderes’ Disclaimer can be found here. Detailed information about each share actively monitored by Inderes is available on the company-specific pages on Inderes’ website. © Inderes Oyj. All rights reserved.