Rapala VMC

0.96 EUR

-1.84 %

5,942 following

RAP1V

NASDAQ Helsinki

Personal Goods

Consumer Goods & Services

Overview

Financials & Estimates

Dividend

Investor consensus

-1.84 %

-21.95 %

-25.00 %

-23.51 %

-20.99 %

-36.42 %

-72.65 %

-86.17 %

-84.98 %

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

Market cap

37.44M EUR

Turnover

32.67K EUR

P/E (adj.) (26e)

229.33

EV/EBIT (adj.) (26e)

13.06

P/B (26e)

0.33

EV/S (26e)

0.57

Dividend yield-% (26e)

-

Coverage

Recommendation

Reduce

Target price

1.10 EUR

Updated

13.03.2026

Thomas Westerholm

Analyst

Latest research

Latest analysis report

Released: 13.03.2026

Latest extensive report

Released: 19.04.2022

Revenue and EBIT-%

Revenue M

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar

29.4

2026

General meeting '26

13.5

2026

Business review Q1'26

20.8

2026

Interim report Q2'26

Risk

Business risk

Valuation risk

Low

High

All

Research

Webcasts

Press releases

ShowingAll content types

Rapala H2'25: Stramme liner lader vente på sig

Research3/13/2026, 6:00 AM by

Thomas Westerholm

Rapala H2'25: Stramme liner lader vente på sig

I forbindelse med regnskabsmeddelelsen har vi dog sænket vores estimater for de kommende års indtjening en smule, drevet af øget omkostningsinflationspres og en tungere omkostningsstruktur i 2. halvår end forventet.

Rapala H2'25: North American sales a highlight of the end of the year

19:22

Video3/12/2026, 3:25 PM by

Thomas Westerholm

Rapala H2'25: North American sales a highlight of the end of the year

Rapala's H2 revenue grew by 2%, but currency rate changes during the review period created a clear headwind for growth, as currency-adjusted revenue grew by 6%.

Rapala VMC Oyj, Audiocast, Q4'25

Webcast3/12/2026, 9:00 AM

Rapala VMC Oyj, Audiocast, Q4'25

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Rapala H2’25 – kort kommentar: Amerika trækker, men balancens covenants strammer garnet

Analyst Comment3/12/2026, 5:15 AM by

Thomas Westerholm

Rapala H2’25 – kort kommentar: Amerika trækker, men balancens covenants strammer garnet

Rapalas omsætning i 2. halvår voksede en smule hurtigere end vores estimater, men det sammenlignelige resultat lå lidt under vores estimat.

Regulatory press release3/11/2026, 1:30 PM

Rapala VMC Corporation Resolved on New Performance Period 2026-2028 for the Company's Performance Share Plan

Regulatory press release3/11/2026, 1:00 PM

Rapala VMC Corporation's Financial Statement Release

Rapala VMC H2'25 preview: Effektiviseringstiltag beskytter resultatet midt i told- og valutamodvind

Analyst Comment3/5/2026, 5:57 AM by

Thomas Westerholm

Rapala VMC H2'25 preview: Effektiviseringstiltag beskytter resultatet midt i told- og valutamodvind

Vi forventer, at den reducerede omkostningsstruktur vil løfte H2-resultatet til et positivt niveau midt i told og modvind fra valuta.

Rapala får Okuma med på det australske marked

Analyst Comment2/2/2026, 5:00 AM by

Thomas Westerholm

Rapala får Okuma med på det australske marked

Den australske distributionsaftale med Okuma styrker den strategisk vigtige stang- og hjulkategori fra februar 2026.

Press release1/30/2026, 3:19 PM

Rapala VMC and Okuma Announce New Distribution Agreement in Australia

Regulatory press release12/10/2025, 2:30 PM

Rapala VMC Corporation adds Q1 and Q3 business reviews to its financial reporting in 2026

Regulatory press release11/27/2025, 4:00 PM

Rapala VMC Corporation to Redeem its Outstanding Hybrid Capital Securities Issued in 2023

Regulatory press release11/24/2025, 6:30 PM

Rapala VMC Announces Final Tender Offer Results for its Outstanding Capital Securities Issued in 2023

Regulatory press release11/19/2025, 7:15 PM

Rapala VMC Corporation Issues EUR 25 Million Hybrid Bond

Regulatory press release11/14/2025, 8:25 AM

INSIDE INFORMATION: RAPALA VMC CONSIDERS ISSUANCE OF HYBRID CAPITAL SECURITIES IN CONNECTION WITH REFINANCING AND ANNOUNCES A TENDER OFFER FOR ITS HYBRID CAPITAL SECURITIES ISSUED IN 2023

Regulatory press release10/15/2025, 10:00 AM

Rapala VMC Corporation: Changes in Global Management Team

Regulatory press release10/13/2025, 12:00 PM

Rapala VMC Corporation’s Financial Reporting in 2026

Regulatory press release7/29/2025, 3:30 PM

Rapala VMC Corporation - Managers' transactions - Viellard Migeon et Compagnie SA

Rapala H1'25: Toward a Turning Point

18:30

Video7/25/2025, 9:26 AM by

Thomas Westerholm

Rapala H1'25: Toward a Turning Point

After several challenging years, Rapala's early 2025 figures suggest a shift toward better performance. Sales in the United States have been particularly strong. CEO Cyrille Viellard comments on the developments in the video.

Rapala VMC Oyj, Audiocast, Q2'25

Webcast7/24/2025, 2:00 PM

Rapala VMC Oyj, Audiocast, Q2'25

Regulatory press release7/24/2025, 9:00 AM

Rapala VMC Corporation: Notice pursuant to the Finnish Securities Market Act, Chapter 9, Section 10

Forum discussions

Sometimes in the fall, there was a discussion on the forum about Rapala collaborating with higher-quality brands, for example, on clothing. In the USA, this has been happening for the second year now. Today, Rapala x UNRL clothing for the 2026 model year was released there with the...

3/25/2026, 1:55 PM

7

It was only a year ago that we got the first French CEO. It could also be that they got fed up with the blunders of the Finns/the one Swede. The previous Finnish CEO was perhaps a good salesman, but he boasted that this Frenchman handles the numbers better And there has been headwinds...

3/20/2026, 2:09 PM

by Zen65

7

Rapala’s share price dropped below one euro for the first time, unfortunately on the wrong side, placing it in the penny stock category. Its market value is less than 40 million euros. The 10-euro share price during the COVID-19 crisis is long gone.

3/19/2026, 2:46 PM

by Harvasepäivä

7

I wonder what the market for ski jumping skis is like? Even though I’m a so-called sports enthusiast, I really wouldn’t want Rapala to spend their limited euros on this kind of fiddling.

3/18/2026, 4:44 PM

by Kanye_Cash

6

I think Rapala’s own clothing looks decent and I’ve been thinking about ordering some just to show support, even though I’m not really a fisherman. rapala.fi Rapala® Fishing Club Jersey | Rapala® Suomi Rapala Fishing Club unisex collegepaita on valmistettu 100 % luomupuuvillasta....

3/26/2026, 8:29 AM

by Kanye_Cash

4

I noticed the same thing, but after checking with a reliable source, it turned out that the skis are manufactured by Elan and have just had Peltonen logos placed on them. The same applies to many other strange-sounding ski brands, e.g., Fluege etc. Peltonen therefore does not have...

3/18/2026, 9:06 PM

by Preemiokoira

4

The market in Finland is small, of course, but there would certainly be more potential in Central Europe. The most sensible move would be to sell Peltonen, allowing both to focus on their respective segments and trim away any non-core operations if necessary.

3/18/2026, 4:52 PM

by Harvasepäivä

3

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