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Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland
Although Europe suffered from drought and the rest of Europe fell short of expectations, North America drove growth. CEO Cyrille Viellard comments in an interview with analyst Thomas Westerholm.
Rapalas andet kvartal var stærkt, drevet af Nordamerika og andre markedsområder. Resultatet for første halvår ligger inden for guidance, men andet halvår er mere udfordrende for Rapala end første halvår, og stigende marketinginvesteringer forventes at trække ned i rentabiliteten.
Rapalas positive nedjustering, der blev offentliggjort fredag, afslørede hovedtrækkene i et stærkt Q2 regnskab, men tallene overgik ikke desto mindre vores forventninger.
Rapalas positive nedjustering indikerer, at genopfyldningssalget har udviklet sig stærkt på selskabets største marked i USA, og at vendingen i indtjeningen bevæger sig i den rigtige retning.
I forbindelse med regnskabsmeddelelsen har vi dog sænket vores estimater for de kommende års indtjening en smule, drevet af øget omkostningsinflationspres og en tungere omkostningsstruktur i 2. halvår end forventet.
Rapala's H2 revenue grew by 2%, but currency rate changes during the review period created a clear headwind for growth, as currency-adjusted revenue grew by 6%.
