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After several challenging years, Rapala's early 2025 figures suggest a shift toward better performance. Sales in the United States have been particularly strong. CEO Cyrille Viellard comments on the developments in the video.
00:00 Introduction
00:28 H1'25 overview
01:07 Strong growth in the U.S.
03:00 Tariffs
03:56 Potential production relocation to the U.S.
06:22 Sales outside the U.S.
07:34 Cost structure
09:30 Guidance remains unchanged
11:40 Financing structure
14:40 New strategy expected by end of year
16:08 Rapala’s future and ownership structure