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Inside Sampo episode 2: If P&C – A game-changing deal

It’s the best deal I’ve ever done! In this episode of Inside Sampo, Björn “Nalle” Wahlroos sits down with Torbjörn Magnusson to revisit the landmark acquisition of If and reflect how this deal became the most important of them all. At the time, the Swedish-Norwegian insurance company was struggling, but Wahlroos and his right-hand man Kari Stadigh saw its potential. All they needed was a leader to drive the transformation. Enter Magnusson – and the If success story began.
Welcome to Inside Sampo, the podcast that takes you behind Sampo’s biggest turning points, from the early 2000s to today. Join the longtime Group CEO and Chairman, Björn “Nalle” Wahlroos and the former Group CEO Torbjörn Magnusson as they reflect how Sampo became the leading property and casualty insurer in Northern Europe. Who were the key people involved, and which deals and decisions defined the journey?