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Good story or good business? How to spot a quality company | Femme x Nordea Portfolio Managers 08

NDA FI21.10.2026, 15.38
Marianne PalmuEconomist
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Automatic translation from Finnish. Give feedback in the Inderes forum.

Once you understand how the company makes money, the next step is to evaluate the quality of the business. In this context, it is worth considering whether it is just a good story or a true quality business! In this joint episode by Femm and Nordea, Iman Chellaf from Nordea and Marianne Palmu from Inderes discuss, among other things, how an investor can evaluate a company's quality, competitive position, and future prospects, as well as how to distinguish promises from actions.

This podcast episode is part of the collaboration between Femmes and Nordea's Salkunhaltijat, which aims to package the basics of investing into an accessible format. In addition to the podcast episodes, the collaboration will produce written content and host events – so read, listen, attend events, or even do all of them at once.

You can find more information about the Salkunhaltijat partnership here: ⁠https://www.inderes.fi/femme/salkunhaltijathttps://www.nordea.fi/henkiloasiakkaat/sinun-elamasi/oma-talous/salkunhaltijat/⁠⁠https://www.instagram.com/inderesfemme/⁠⁠https://www.instagram.com/nordeasijoittaminen/⁠

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