contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


transforming-brand-engagement-the-impact-of-immersive-in-play-ads-on-the-expanding-gaming-industry

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Adverty is active in digital advertising. The company's business concept is to develop and run advertising solutions towards Virtual Reality and Augmented Reality. Through in-house developed display advertising technology, the vision is to bring together brands and people within the sector of games. The digital platform allows creators and developers to monetize digital advertising. Adverty was founded in 2016 and is headquartered in Stockholm.

Adverty

The number of gamers is projected to reach 3.320 billion by the end of 2024.This remarkable growth enables brands to reach a large audience through immersive In-Play ads, such as LEGO in MiniCraft...

<div class="mfn-preamble"><p><strong>The number of gamers is projected to reach 3.320 billion by the end of 2024.This remarkable growth enables brands to reach a large audience through immersive In-Play ads, such as LEGO in MiniCraft Village.</strong></p></div><div class="mfn-body"><p>By the end of 2024, the global gaming community is expected to reach an impressive 3.320 billion players. This surge in the number of gamers presents a significant opportunity for brands to engage with a vast and diverse audience through innovative marketing strategies. One such strategy gaining popularity is the use of immersive in-game advertisements, or In-Play advertising as we call it.</p><p>For instance, LEGO has effectively utilized this approach by advertising its brand within the popular game MiniCraft Village via Adverty’s platform. In-Play advertising not only enhances the gaming experience for players but also seamlessly blends the brand’s elements into the game’s environment, creating a unique and engaging form of advertising.</p><p>This method allows brands to connect with gamers in a way that is both interactive and unobtrusive, potentially increasing brand loyalty and customer engagement.As the gaming industry continues to grow, with new technologies and platforms emerging, brands have an unprecedented opportunity to innovate and captivate audiences through creative and immersive advertising campaigns. Whether through in-game events, branded content, or interactive experiences, the potential for reaching and influencing gamers is vast, making it an essential channel for marketing in the digital age.</p></div><div class="mfn-footer mfn-72ddf2527b81"><p><strong class="mfn-heading-1">For further information, please contact:</strong></p><hr><p>Pontus Dahlström, CFO<br>Phone: +46 709 13 60 03<br>E-mail: pd@adverty.com</p></div><div class="mfn-footer mfn-about mfn-d36ccfa7245e"><p><strong class="mfn-heading-1">About Adverty</strong></p><hr><p><em>Adverty, the leading in-game ad platform, delivers spectacular In-Play™ ads to connect brands and people through its revolutionary and multi-patented technology built for VR/AR and mobile games. The platform offers programmatic video and display ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads.</em><br><em><br></em><em>Founded in 2016, Adverty has offices in Stockholm, London, Istanbul and Lviv and enables new gaming revenue streams for developers and empowers advertisers to reach uniquely engaged audiences. More information at </em><em><a rel="noopener" href="http://www.adverty.com/">www.adverty.com</a></em><em>.</em></p></div><div class="mfn-footer mfn-attachment mfn-attachment-image"><p><strong class="mfn-heading-1">Image Attachments</strong></p><hr><p><a rel="noopener" href="https://storage.mfn.se/96304e1b-3ac0-48e0-a86f-2d6a2785a828/adverty-lego-minicraftvillage.jpeg">Adverty Lego Minicraftvillage</a></p></div><div class="mfn-footer mfn-attachment mfn-attachment-general"><p><strong class="mfn-heading-1">Attachments</strong></p><hr><p><a rel="noopener" href="https://storage.mfn.se/8154be63-6bb2-4a5e-a472-11a2add3a82f/transforming-brand-engagement-the-impact-of-immersive-in-play-ads-on-the-expanding-gaming-industry.pdf" class="mfn-generated mfn-primary">Transforming Brand Engagement: The Impact of Immersive In-Play Ads on the Expanding Gaming Industry</a></p></div>

Transforming Brand Engagement: The Impact of Immersive In-Play Ads on the Expanding Gaming Industry