contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


adverty-drives-innovation-in-in-play-advertising-at-gamesforum-30-meetings-with-potential-publishers

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Adverty is active in digital advertising. The company's business concept is to develop and run advertising solutions towards Virtual Reality and Augmented Reality. Through in-house developed display advertising technology, the vision is to bring together brands and people within the sector of games. The digital platform allows creators and developers to monetize digital advertising. Adverty was founded in 2016 and is headquartered in Stockholm.

Adverty

Adverty, a leader in in-play advertising, proudly attended Gamesforum Vietnam 2024 on November 27 in Hanoi. This significant event marked our role as the first in-play advertising provider to...

<div class="mfn-preamble"><p><strong>Adverty, a leader in in-play advertising, proudly attended Gamesforum Vietnam 2024 on November 27 in Hanoi. This significant event marked our role as the first in-play advertising provider to engage directly with Vietnam’s thriving mobile gaming ecosystem. Our team conducted more than 40 meetings during the event, including 10 with existing publishers and 30 with potential new publishers.</strong></p></div><div class="mfn-body"><p>With over 400 attendees from the gaming and ad-tech industries, the event served as a dynamic platform for us to strengthen relationships with supply-side partners and explore new opportunities. Our Chief Supply Officer, Chloe Cave, participated in a compelling fireside chat alongside TapNation’s CMO, Vincent Fevrier, and Sahil Modi, Partnerships Manager from Audiomob. The discussion focused on the evolving opportunities in mobile gaming and the future of in-play advertising.<br>&nbsp;<br>Our team conducted more than 40 meetings during the event, including 10 with existing publishers and 30 with potential new partners. Additionally, we organized four exclusive office visits to top Vietnamese gaming studios: XGame, Falcon, ABI, and IEC. These engagements highlight our commitment to fostering meaningful partnerships and supporting the growth of the gaming industry in the region.</p><p>XGame, Falcon, ABI, and IEC are four prominent companies in the mobile gaming market, collectively boasting over 4 billion game downloads. XGame is a leading mobile game developer in Southeast Asia, Falcon focuses on publishing and scaling indie games, ABI offers cutting-edge gaming technologies, and IEC plays a significant role as a major distributor in the region.</p><p>The action plans include updating existing games from these partners to Adverty’s SDK 5, which will enable advanced clickable advertising capabilities. This initiative aims to enhance user engagement and drive innovative monetization strategies for all stakeholders involved.</p><p>As the gaming industry continues to flourish in Vietnam, Adverty is proud to lead the way in delivering cutting edge in-play solutions that enhance the gaming experience while driving meaningful results for our partners.</p></div><div class="mfn-footer mfn-contacts mfn-f9e3d7ee3a7e"><p><strong class="mfn-heading-1">For further information, please contact:</strong></p><hr><p>Jonas Söderqvist, CFO<br>Phone: +46 733 42 34 25<br>E-mail: js@adverty.com</p></div><div class="mfn-footer mfn-about mfn-d36ccfa7245e"><p><strong class="mfn-heading-1">About Adverty</strong></p><hr><p><em>Adverty, the leading in-game ad platform, delivers spectacular In-Play™ ads to connect brands and people through its revolutionary and multi-patented technology built for VR/AR and mobile games. The platform offers programmatic video and display ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads.</em><br><em><br></em><em>Founded in 2016, Adverty has offices in Stockholm, London, Istanbul and Lviv and enables new gaming revenue streams for developers and empowers advertisers to reach uniquely engaged audiences. More information at </em><em><a rel="noopener" href="http://www.adverty.com/">www.adverty.com</a></em><em>.</em></p></div><div class="mfn-footer mfn-attachment mfn-attachment-general"><p><strong class="mfn-heading-1">Attachments</strong></p><hr><p><a rel="noopener" href="https://storage.mfn.se/2ea37cf5-17f3-4eb4-bd82-0d7dd627d83f/adverty-drives-innovation-in-in-play-advertising-at-gamesforum-30-meetings-with-potential-publishers.pdf" class="mfn-generated mfn-primary">Adverty drives innovation in in-play advertising at Gamesforum – 30+ meetings with potential publishers</a></p></div>

Adverty drives innovation in in-play advertising at Gamesforum – 30+ meetings with potential publishers