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Sanoma

9.00 EUR

-1.10 %

7,381 following
Corporate customer

SANOMA

NASDAQ Helsinki

Media & Entertainment

Consumer Goods & Services

Overview
Financials & Estimates
Investor consensus
Compare
-1.10 %
-7.88 %
-5.26 %
-10.54 %
-13.46 %
+3.81 %
-2.28 %
-39.92 %
-86.47 %

Sanoma is an innovative and agile learning and media company with two business segments: Learning and Media Finland. Learning's educational products and services reach 25 million students in K-12 education in 12 European countries. Media Finland has Finland's leading multichannel media offering (digital and print newspapers, magazines, TV and streaming services, and radio and audio services), through which it reaches 97% of Finns every week, enabling effective marketing solutions for corporate clients. The company's operations have a positive impact on the lives of millions of people every day.

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Market cap
1.47B EUR
Turnover
650.45K EUR
P/E (adj.) (26e)
11.1
EV/EBIT (adj.) (26e)
10.95
P/B (26e)
2.32
EV/S (26e)
1.56
Dividend yield-% (26e)
4.89 %
Coverage
Recommendation
Buy
Target price
11.50 EUR
Updated
11.02.2026
Disclaimer
Petri Gostowski
Petri Gostowski

Co. Head of Research

Latest research

Latest analysis report

Released: 12.02.2026

Latest extensive report

Released: 01.04.2025

Revenue and EBIT-%

Revenue B

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
7.5
2026

Interim report Q1'26

7.5
2026

General meeting '26

8.5
2026

Triannual dividend

Risk
Business risk
Valuation risk
Low
High
All
Research
Webcasts
Press releases
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Regulatory press release4 hours ago

SANOMA CORPORATION: ACQUISITION OF OWN SHARES 16 FEBRUARY 2026

Sanoma
Regulatory press release2/13/2026, 4:30 PM

SANOMA CORPORATION: ACQUISITION OF OWN SHARES 13 FEBRUARY 2026

Sanoma
Regulatory press release2/12/2026, 4:30 PM

SANOMA CORPORATION: ACQUISITION OF OWN SHARES 12 FEBRUARY 2026

Sanoma

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Sanoma Q4'25: The price tag for result growth is low
Research2/12/2026, 10:30 AM by
Petri Gostowski

Sanoma Q4'25: The price tag for result growth is low

Sanoma's operational result in Q4 was well in line with our estimates, and the proposed profit distribution matched our estimate as well. The earnings guidance provided for the current year also fell precisely within our anticipated range.

Sanoma
Sanoma Oyj, Webcast, Q4'25
Webcast2/11/2026, 9:00 AM

Sanoma Oyj, Webcast, Q4'25

Sanoma
Sanoma Q4'25 flash comment: Guidance points to expected strong earnings growth
Analyst Comment2/11/2026, 8:28 AM by
Petri Gostowski

Sanoma Q4'25 flash comment: Guidance points to expected strong earnings growth

Sanoma announced its Q4 result this morning, which was operationally consistent with our expectations. The company will also increase its dividend, as we had forecasted.

Sanoma
Regulatory press release2/11/2026, 6:35 AM

Sanoma redeems its outstanding hybrid bond on the reset date 16 March 2026

Sanoma
Regulatory press release2/11/2026, 6:35 AM

Sanoma continues its long-term share-based incentive programme

Sanoma
Regulatory press release2/11/2026, 6:35 AM

Sanoma starts repurchasing own shares for its incentive programme

Sanoma
Regulatory press release2/11/2026, 6:35 AM

Proposals by Sanoma’s Board of Directors to the Annual General Meeting 2026

Sanoma
Regulatory press release2/11/2026, 6:30 AM

Sanoma Corporation, Full-Year 2025 Result: Improved adjusted operating profit and free cash flow driven by Learning

Sanoma
Sanoma Q4'25 preview: Guidance for the current year sets the direction
Analyst Comment2/9/2026, 10:53 AM by
Petri Gostowski

Sanoma Q4'25 preview: Guidance for the current year sets the direction

In connection with the earnings report, the main focus will be on guidance for the current year, which should support forecasts predicting robust earnings growth.

Sanoma
Press release2/6/2026, 12:00 PM

Modular Finance IR Consensus: Sanoma – Consensus estimates Q4 2025

Sanoma
Ad investments fell significantly in December
Analyst Comment2/2/2026, 8:01 AM by
Petri Gostowski, Arttu Heikura

Ad investments fell significantly in December

According to statistics published by Kantar, the volume of Finnish media advertising decreased by as much as 9% year-on-year in December, and thus the development for last year was -3%.

SanomaAlma MediaKeskisuomalainenIlkka
Analyst Comment12/22/2025, 7:22 AM by
Petri Gostowski

Ad investments continued their downward trend in November

According to statistics published by Kantar, the amount of media advertising in Finland decreased by 4% year-on-year in November.

SanomaAlma MediaKeskisuomalainenIlkka
Regulatory press release12/19/2025, 7:30 AM

Deadline for shareholders’ requests on the 2026 AGM agenda extended

Sanoma
Sanoma: On the verge of accelerating earnings growth
Research12/12/2025, 11:16 AM by
Petri Gostowski

Sanoma: On the verge of accelerating earnings growth

We have reviewed our estimates following Sanoma's Capital Markets Day and updated financial targets.

Sanoma
Sanoma reorganizes its financing
Analyst Comment12/8/2025, 7:52 AM by
Petri Gostowski

Sanoma reorganizes its financing

The company will use the new 220 MEUR loan facility to repay two old loans.

Sanoma
Press release12/5/2025, 12:45 PM

Sanoma has signed a new EUR 220 million syndicated term loan

Sanoma
Analyst Comment12/1/2025, 7:37 AM by
Petri Gostowski

The decline in advertising investments softened in October

According to statistics published by Kantar, the volume of Finnish media advertising decreased by around 1% in October year-on-year.

SanomaAlma MediaKeskisuomalainenIlkka
Forum discussions
Here is Juho Torati’s analysis of Sanoma after the Q4 results. Sanoma’s growth drivers through 2026 remain unchanged, however. Sales of Learning’s educational materials are expected to grow in its largest market areas—Poland, Spain, and the Netherlands—driven by curriculum reforms...
2/13/2026, 4:39 PM
by Sijoittaja-alokas
5
Petri managed to interview Sanoma’s CEO Rob Kolkman right after the Q4 results “appeared” Inderes Sanoma Q4'25: Tähtäimessä vahvaa kasvua (eng.) - Inderes Aika: 11.02.2026 klo 13.03 Sanoman ohjeistus viitoittaa kuluvalle vuodelle vahvaa tuloskasvua. Lisää kasvumahdollisuuksia aukenee...
2/11/2026, 11:31 AM
by Sijoittaja-alokas
5
Pelilisenssit.fi – 27 Nov 25 Sanoma Oyj: Suomen rahapelijärjestelmän uudistuksessa jättimäinen... Sanoma Oyj ennustaa rahapelimarkkinan vapautumisen tuovan yli 20 miljoonan euron lisäyksen mainosmyyntiin vuodessa. Lisenssijärjestelmän avautuminen voi nostaa rahapelialan markkinointibudjeti...
11/30/2025, 1:43 PM
by Marko
4
Petri has released a new company report following the Q4 results. Sanoma’s operating result was well in line with our estimates in Q4, and the dividend proposal also matched our forecast. The earnings guidance provided for the current year also fell exactly within our expected range...
2/12/2026, 8:24 AM
by Sijoittaja-alokas
3
Petri has likely updated Sanoma’s company report from Torstaikalle. We have reviewed our forecasts following Sanoma’s Capital Markets Day and updated financial targets. Our forecasts were also well-aligned with the current targets, and the forecast changes we made were primarily ...
12/11/2025, 9:01 PM
by Sijoittaja-alokas
3
Here are Aapeli’s comments on Sanoma’s Capital Markets Day. Sanoma held a Capital Markets Day (CMD) on Tuesday. In the day’s presentations, the company provided more background on its updated financial targets and presented an overview of its business operations. The recording of...
11/26/2025, 6:30 AM
by Sijoittaja-alokas
3
And here are Petri’s quick comments on the results. *Sanoma released its Q4 results this morning, which were operationally well in line with our expectations. The company is also raising its dividend in line with our forecast. In the report, the main focus was on the guidance for...
2/11/2026, 10:45 AM
by Sijoittaja-alokas
2
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