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Sanoma

9.82 EUR+0.10 %25.9, 17.29
7,642 following

SANOMA

NASDAQ Helsinki

Media & Entertainment

Consumer Goods & Services

Overview
Financials & Estimates
Dividend
Investor views
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+0.10 %
+3.81 %
+12.49 %
+8.27 %
+3.37 %
-10.24 %
+54.65 %
-30.45 %
-85.23 %

Sanoma is an innovative and agile learning and media company with two business segments: Learning and Media Finland. Learning's educational products and services reach 25 million students in K-12 education in 12 European countries. Media Finland has Finland's leading multichannel media offering (digital and print newspapers, magazines, TV and streaming services, and radio and audio services), through which it reaches 97% of Finns every week, enabling effective marketing solutions for corporate clients. The company's operations have a positive impact on the lives of millions of people every day.

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Market cap
1.61B EUR
Turnover
559.17K EUR
P/E (adj.) (26e)
12.02
EV/EBIT (adj.) (26e)
11.77
P/B (26e)
2.56
EV/S (26e)
1.68
Dividend yield-% (26e)
4.48 %
Coverage
Recommendation
Buy
Target price
11.50 EUR
Updated
29.07.2026
Disclaimer
Petri Gostowski
Petri Gostowski

Co. Head of Research

Latest research

Latest analysis report

Released: 30.07.2026

Latest extensive report

Released: 13.04.2026

Revenue and EBIT-%
EPS and dividend
Financial calendar
Risk
Business risk
Valuation risk
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Forum discussions
For almost half a year now, a friend and I have been wondering about Sanoma’s valuation relative to its outlook and analysts’ forecasts… and I’ve been buying aggressively with the little funds I’ve had available in my equity savings account (OST). I also see Sanoma as offering a ...
9/5/2026, 10:27 AM
11
Isn’t Sanoma pretty cheap and low-risk? The Learning business revolves around printed and digital learning materials, among other things, and this side is doing well. Furthermore, it is believed that the outlook is good for both growth and earnings in the near future. The company...
9/4/2026, 9:37 PM
by Sijoittaja-alokas
11
The boys at Proprius have been adding more Sanoma:
9/1/2026, 8:11 AM
by Karhu Hylje
10
I don’t really believe in a sale of the media business. That would be somewhat akin to giving up on Erkko’s legacy. On the other hand, Sanoma could spin off Learning into its own company. Well, be that as it may, I think Sanoma is in a good position right now. It will be really interesting...
9/5/2026, 4:51 AM
by Kaiku
9
Many investors think of Sanoma as a media house, even though 80% of its operating profit comes from Learning. Whenever I’ve mentioned Sanoma to acquaintances, the first thing I hear is about how traditional media is dying. A split would be the ultimate catalyst. The best option would...
9/4/2026, 9:55 PM
by Arvoansa1
8
Good article from the perspective of a Sanoma owner. Worth reading through! Yle Uutiset – 23 Sep 26 75 rahapeliyhtiötä pyrkii Suomeen – tutkija: ”Onhan tämä miljardipotti, mikä... Suomalaisten runsas pelaaminen ja vakaa toimintaympäristö tekevät maasta houkuttelevan rahapeliyhtiö...
9/23/2026, 3:21 PM
by Kaiku
7
I also find it a bit strange that Sanoma has stayed below the 10 euro mark for this long, even though they have been meeting their guidance and the latest guidance even promises that better things are yet to come. Last spring, I invested my dividends from Sampo into Sanoma when Sampo...
9/5/2026, 1:20 PM
by veikkan
6
Read more on our forum
Revenue and EBIT-%

Revenue B

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
28.10
2026

Interim report Q3'26

2.11
2026

Triannual dividend

18.2
2027

Annual report '26

Analyst Comment24.09.2026, 08.56 by
Petri Gostowski

Ad investments remained flat in August

According to statistics published by Fifty5Blue, media advertising volumes in Finland showed stable development in August.

SanomaAlma MediaKeskisuomalainenIlkka
Regulatory press release17.09.2026, 14.40

Change in the composition of Sanoma’s Shareholders’ Nomination Committee

Sanoma
Regulatory press release09.09.2026, 19.20

Sanoma Corporation, Managers’ Transactions

Sanoma

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Regulatory press release09.09.2026, 18.40

Sanoma Corporation: Notification of a change in shareholding according to Chapter 9, Section 10 of the Securities Market Act

Sanoma
Regulatory press release09.09.2026, 18.40

Sanoma Corporation: Notification of a change in shareholding according to Chapter 9, Section 10 of the Securities Market Act

Sanoma
Sanoma as an Investment | Equity Investors Week Sept. 9, 202629:33
Video09.09.2026, 12.30

Sanoma as an Investment | Equity Investors Week Sept. 9, 2026

Rob Kolkman, CEO, talks about Sanoma as an Investment.

Sanoma
Regulatory press release08.09.2026, 15.15

Sanoma’s financial reporting in 2027

Sanoma
Analyst Comment27.08.2026, 08.43 by
Petri Gostowski

Ad investments nearly flat in July

According to statistics published by Fifty5Blue (formerly Kantar), the volume of Finnish media advertising decreased by nearly 1% in July year-on-year.

SanomaAlma MediaIlkkaKeskisuomalainen
Sanoma Q2'26: Semester start determines the pace of earnings growth
Research30.07.2026, 09.11 by
Petri Gostowski

Sanoma Q2'26: Semester start determines the pace of earnings growth

Sanoma's Q2 operating result, which remained at the comparison period's level, was below our estimate, which we believe was primarily due to timing factors in the learning business.

Sanoma
Sanoma Q2'26: Learning's peak season crucial for the rest of the year9:33
Video29.07.2026, 12.08 by
Petri Gostowski

Sanoma Q2'26: Learning's peak season crucial for the rest of the year

Sanoma maintained its full-year 2026 guidance following a stable second quarter. The company enters the peak season for its Learning business from a strong position, making its execution during this period critical for the remainder of the year.

Sanoma
Sanoma Oyj, Webcast, Q2'26
Webcast29.07.2026, 10.30

Sanoma Oyj, Webcast, Q2'26

Sanoma
Sanoma Q2'26 flash comment: Earnings growth was hampered by timing-related factors
Analyst Comment29.07.2026, 08.34 by
Petri Gostowski

Sanoma Q2'26 flash comment: Earnings growth was hampered by timing-related factors

Sanoma's Q2 earnings, published this morning, were approximately at the same level as the comparison period, thus falling short of estimates that anticipated slight earnings growth.

Sanoma
Regulatory press release29.07.2026, 07.30

Sanoma Corporation, Half-Year Report 1 January–30 June 2026: Solid first six months

Sanoma
Sanoma Q2'26 preview: We expect slight earnings growth, but our eyes are already on Q3
Analyst Comment27.07.2026, 08.27 by
Petri Gostowski

Sanoma Q2'26 preview: We expect slight earnings growth, but our eyes are already on Q3

We expect the company's revenue to have developed steadily, but we expect slight earnings growth as a result of improved operational efficiency.

Sanoma
Press release24.07.2026, 13.00

Modular Finance IR Consensus: Sanoma – Consensus estimates Q2 2026

Sanoma
Analyst Comment20.07.2026, 08.31 by
Petri Gostowski

Ad investments turned to growth in June

According to statistics published by Fifty5Blue (formerly Kantar), media advertising volumes in Finland grew at a solid pace of 4.5% year-on-year in June

SanomaAlma MediaKeskisuomalainenIlkka
Analyst Comment03.07.2026, 07.37 by
Petri Gostowski

Sanoma made a small complementary acquisition in Poland

The company acquired Fluentbe, a Polish digital language learning tutoring platform.

Sanoma
Analyst Comment22.06.2026, 07.37 by
Petri Gostowski

The rate of decline in ad investments eased in May

According to statistics published by Fifty5Blue (formerly  Kantar), the volume of Finnish media advertising decreased by a moderate 2% in May year-on-year.

SanomaAlma MediaKeskisuomalainenIlkka
Regulatory press release12.06.2026, 14.00

Composition of Sanoma’s Shareholders’ Nomination Committee

Sanoma
Analyst Comment27.05.2026, 08.27 by
Aapeli Pursimo

Ad investments fell significantly in April

The amount of media advertising in Finland decreased by as much as 15% year-on-year in April.

SanomaAlma MediaIlkkaKeskisuomalainen