Puuilo

12.78 EUR

-1.54 %

7,131 following
Corporate customer

PUUILO

NASDAQ Helsinki

Retailers

Consumer Goods & Services

-1.54 %
+0.79 %
+2.98 %
+0.79 %
-9.10 %
-0.54 %
+77.25 %
-
+76.03 %

Puuilo operates in the retail sector. The company operates and manages several stores and trading locations. The range is broad and includes household and pet products that are resold under its own or other brands. Customers mainly consist of private players around the global market. The largest presence is found in Finland.

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Market cap
1.08B EUR
Turnover
821.19K EUR
P/E (adj.) (26e)
17.56
EV/EBIT (adj.) (26e)
14.83
P/B (26e)
10.35
EV/S (26e)
2.49
Dividend yield-% (26e)
4.69 %
Coverage
Recommendation
Accumulate
Target price
14.00 EUR
Updated
26.03.2026
Disclaimer
Arttu Heikura
Arttu Heikura

Analyst

Latest research

Latest analysis report

Released: 26.03.2026

Latest extensive report

Released: 02.01.2025

Revenue and EBIT-%

Revenue M

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
12.5
2026

General meeting '26

11.6
2026

Business review Q1'26

10.9
2026

Interim report Q2'26

Risk
Business risk
Valuation risk
Low
High
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Forum discussions
I have discussed sales cannibalization with the company several times as the number of stores increases. The situation is acknowledged, but their view/experience is that this does not affect the return on capital of the opened store or the scalability of sales. Perhaps the reason...
4/28/2026, 6:57 AM
by Arttu Heikura
46
If I may, I’ll clarify the key insights of this study a bit further. My intention was to point out that there is also a scientifically researched and proven correlation between store distance and cannibalization—to support that common-sense thinking. My apologies for not explaining...
4/27/2026, 9:48 AM
by PerusPiensijoittaja
25
Thanks, although I don’t drive in the area very often, I think your point has merit, even though this comment is also apt: In general, an eternal question—and a very good one that you asked—is why a brick-and-mortar retailer’s new store would be as good an investment as the previous...
4/27/2026, 11:13 AM
by Verneri Pulkkinen
13
Personally, I have used a tool as simple and unscientific as Google Trends to evaluate Puuilo. As long as year-over-year interest grows by about 10% in most months, I believe it will be reflected in sales as well.
4/27/2026, 10:06 AM
13
Without going into the Catchment area and studies in more detail, I also see that bypass traffic on highway 12 and the E75 motorway plays an important role when you don’t have to go in different directions to get to that one and only store in the Lahti area (Renkomäki). To this day...
4/27/2026, 10:53 AM
10
A good and relevant point and topic for discussion. Puuilo is my largest single and even significant holding. So far, the company has delivered exactly what it has promised. The company’s strategy is simple, functional, and effective. Especially that simplicity (and perhaps a certain...
4/27/2026, 2:52 PM
by Rahastosijoittaja
9
I only read the abstract, and based on that, cannibalization would be real at short distances, but as distance increases, cannibalization drops by 28.1% for every mile. According to the study, cannibalization is 0 at a distance of about 10 miles. According to AI (with a strong caveat...
4/27/2026, 7:12 AM
by Umpimähkä
8
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