contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


growth-continues-by-capturing-domestic-market-share

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Analyst

Arttu Heikura

Puuilo operates in the retail sector. The company operates and manages several stores and trading locations. The range is broad and includes household and pet products that are resold under its own or other brands. Customers mainly consist of private players around the global market. The largest presence is found in Finland.

Motonet’s CEO had mentioned in an interview with Arhi that they had a positive end to the year starting from August 2025 and that the same momentum has continued this year as well. Based on the Q3 report (Aug–Oct), a similar positive consumer turnaround was not yet observable for Puuilo, as the average purchase was still declining. We should ask for Juha’s thoughts on the competitor’s views in connection with Q4.                   kaupantila.fi              Motonet näyttää kansainvälistymisen mallia Ruotsissa    Motonetin kolmas vuosi Ruotsissa toi hurjan +150 % kasvun länsinaapurissa. Myös Suomessa näköpiirissä on parempaa kasvua, taas kerran. Toimitusjohtaja Marko Röytiö kertoo yhtiön vuodesta 2025.

Puuilo to renovate its Kajaani store – new, larger store to be built on the same plot PUUILO PLC, PRESS RELEASE, 10 February 2026 at 07:30 Puuilo continues to develop its store network by renovating its Kajaani store. The current store building has reached the end of its lifespan, and its facilities no longer meet Puuilo’s current needs. However, the location has been found to be excellent and functional, which is why a completely new store of approximately 3,000 m² will be built on the same plot to serve the growing customer base. Construction work will begin in the spring of 2026 and proceed in stages so that the old store continues its operations normally until the completion of the new store. The new store will open by the summer of 2027 at the latest, and once it is finished, the old store building will be demolished.

Largest municipalities without a Puuilo store. Announced openings included:  Turku 209,471 Nurmijärvi 45,265 Kangasala 34,320 (opening in autumn 2026) Raasepori 26,926 (opening in autumn 2026) Sipoo 22,934 Hollola 22,756 (opening in spring 2026) Siilinjärvi 21,342 Pirkkala 21,256 Valkeakoski 20,845 Naantali 20,285 Mustasaari 19,766 Kempele 19,684 Pietarsaari 19,582 Kurikka 19,453 Kemi 19,337 Hamina 19,195 Jämsä 19,121 Laukaa 18,823 Pieksämäki 17,152 Akaa 16,347 Janakkala 15,903 Orimattila 15,554 Ylivieska 15,276 (opening in 2027)  In the Turku region, there are three stores in Raisio, Kaarina, and Lieto. New store openings will likely also occur in smaller municipalities not on this list, and furthermore, new store openings have been announced for municipalities that already have a Puuilo, and there will likely be more of these. Looking back at these store lists of mine, I notice—in addition to the “Turku doesn’t need a Puuilo store” comment—that new stores have been established at a rapid pace in municipalities that were previously on the list.

Puuilo to open a store in Karjaa, Raasepori in autumn 2026: PUUILO PLC, PRESS RELEASE, 26 Jan 2026 at 07:30 Puuilo continues its growth and will open a new store in autumn 2026 in Leppi, Karjaa, Raasepori. The approximately 3,000 m² store will be centrally located next to the Karjaa K-rauta and ABC station, at the intersection of two highways. Rusta will also open in the same building. At the time of opening, the store will employ 13–14 people, and recruitment will begin during the summer of 2026.  Currently, the nearest Puuilo store is located in Lohja, but CEO Juha Saarela sees significant potential in Raasepori: “Raasepori is a natural expansion target for us. The area has many homeowners and summer residents, whom Puuilo’s selection serves excellently. Karjaa acts as a regional service hub, and the new store is easily accessible at the intersection of two highways.”

@Elias_L has posted an interesting tweet thread about Puuilo.  https://x.com/EliasLuhtaniemi/status/2013640590450434168   Those without X can read the thread here   https://twitter-thread.com/t/2013640590450434168

I would be interested to know the counterparty of the trade. Could the seller be “some” SEB? Pure guess. In December, they sold over 975,000 shares and about 55% of the share capital still remained.

Someone sold more Puuilo. “Puuilo: Block trade at 11:00. 541,933 shares were sold in the trade at 12.30 euros each, total value 6,665,776 euros.”

Puuilo

Puuilo's updated strategy targets stronger growth than previously expected and as a result we have revised our store opening forecasts upwards. The main drivers of the company's profit growth are a scalable cost structure driven by an expanding store network and the growth of existing stores.

<p>Puuilo's updated strategy targets stronger growth than previously expected and as a result we have revised our store opening forecasts upwards. The main drivers of the company's profit growth are a scalable cost structure driven by an expanding store network and the growth of existing stores. The near-term valuation of the stock remains slightly elevated, but we believe this is justified by the strong earnings growth profile and high return on capital.</p>

	2023	24e	25e
Revenue	338.5	391.2	430.8
growth-%	14.2 %	15.6 %	10.1 %
EBIT (adj.)	52.8	63.8	72.7
EBIT-% (adj.)	15.6 %	16.3 %	16.9 %
EPS (adj.)	0.46	0.56	0.64
Dividend	0.38	0.45	0.51
Dividend %	4.3 %	3.7 %	4.3 %
P/E (adj.)	19.6	21.6	18.8
EV/EBITDA	12.7	13.9	11.7

Growth continues by capturing domestic market share

Key Estimate Figures24.04.2024

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