Research
Encouraging progress in turnaround

By Inderes
Rapala raised its guidance clearly late on Tuesday evening. We expect a clear positive share price reaction today, as after the estimate revisions we made, the current valuation is extremely attractive (2021e P/E 15x).
Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland
Read more on company pageKey Estimate Figures21.04.2021
| 2020 | 21e | 22e | |
|---|---|---|---|
| Revenue | 261.3 | 276.1 | 287.8 |
| growth-% | -5.1 % | 5.7 % | 4.2 % |
| EBIT (adj.) | 21.5 | 30.4 | 31.4 |
| EBIT-% (adj.) | 8.2 % | 11.0 % | 10.9 % |
| EPS (adj.) | 0.31 | 0.47 | 0.50 |
| Dividend | 0.00 | 0.10 | 0.15 |
| Dividend % | 0.0 % | 8.1 % | 12.2 % |
| P/E (adj.) | 14.1 | 2.6 | 2.4 |
| EV/EBITDA | 9.9 | 2.8 | 2.6 |
Forum discussions
And here is a new company report on Rapala from Thomas. We have taken into account Rapala’s balance sheet refinancing and made slight adjustments...
12/12/2025, 5:58 AM
by Sijoittaja-alokas
5
Investors’ wishes have clearly been heard! Presumably, the business reviews will be slightly lighter than the H1 report and the financial statements...
12/11/2025, 6:19 AM
by Thomas Westerholm
9
Here are Thomas’s comments on Rapala’s transition to quarterly reporting. Quarterly reporting improves the transparency of the company’s investor...
12/11/2025, 5:57 AM
by Sijoittaja-alokas
7
Rapala VMC Oyj adds Q1 and Q3 interim reports to its financial reporting in 2026 | Kauppalehti Great news.
12/10/2025, 2:44 PM
by Pyylevä
40