Upsales Appoints Kristina Fridheimer as New CFO
Upsales Technology AB (publ) (Nasdaq First North: UPSALE) today announces the appointment of Kristina Fridheimer as Chief Financial Officer. She will join the company on March 2, 2026.
Kristina Fridheimer brings a strong financial background with direct experience from scaling B2B SaaS companies. Most recently, she served as CFO at All Ears, a Stockholm-based SaaS company. She holds a Bachelor's degree in Accounting from the University of Gothenburg.
"Kristina has exactly the skill set we need for the next step of our journey," says Daniel Wikberg, CEO and Founder of Upsales. "Her combination of solid financial expertise and hands-on SaaS experience makes her the right person to strengthen our financial leadership as we continue to grow."
Current CFO Elin Lundström will leave her position at the end of 2025. An interim solution is in place to ensure continuity until Kristina joins in March.