We start 2026 with continued growth and stable development. Net revenue increased during the quarter to SEK 212.0 (197.0) million, corresponding to an organic growth of 12.5%. At the same time, the gross margin strengthened to 64.9% (64.0%), demonstrating that our offering, our assortment, and our commercial efforts continue to develop in the right direction.
Operating profit amounted to SEK 23.9 million (27.2), corresponding to an operating margin of 11.3% (13.8%). The lower operating margin in the quarter is primarily due to higher marketing investments during a period in which we saw good opportunities to drive demand and strengthen our position. This is in line with our strategy, where the focus is on continuously increasing the efficiency of our investments and maintaining a healthy balance between growth, profitability, and returns over time.
In summary, we are pleased to continue delivering growth, strengthening the gross margin, and entering the year with a strong financial position. At the same time, we maintain a clear focus on improving the efficiency of our marketing investments, increasing the operating margin, and continuing to build Rugvista for a rapidly evolving digital landscape.
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https://www.rugvistagroup.com/investors/reports-and-presentations/
Ebba Ljungerud, CEO
Ebba.Ljungerud@rugvista.com
Joakim Tuvner, CFO
Joakim.Tuvner@rugvista.com
InvestorRelations@rugvistagroup.com
This report includes information that Rugvista Group AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 07.30 a.m. CET on May 7, 2026.
FNCA Sweden AB
Rugvista is one of Europe's leading "direct-to-consumer" e-commerce players and markets carpets and rugs through its own web-shops available in 20 different languages using the brands Rugvista and CarpetVista. The company was founded in 2005 and offers a wide and relevant selection of high-quality design- and traditional carpets and rugs at attractive prices. Rugvista offers its EU-based customers free deliveries and returns free of charge.
The Rugvista Group AB (publ) share is traded on Nasdaq First North Premier Growth Market under the ticker symbol "RUG" and the company has its headquarters in Malmö, Sweden.