contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Puuilo operates in the retail sector. The company operates and manages several stores and trading locations. The range is broad and includes household and pet products that are resold under its own or other brands. Customers mainly consist of private players around the global market. The largest presence is found in Finland.

OP anticipates that Q3 revenue has grown by almost 17% (y/y) and adjusted EBITA has increased by 14% year-on-year, and speculates that a positive profit warning would be issued in the form of raising the lower end of the earnings guidance.

It seems to be the Eagleman known from Instagram

Puuilo’s social media content isn’t apparently funny enough, when an outsider comes to mess around with their own content:                  Ilta-Sanomat – 2 Dec 25              Suomalaismiehen pöyristyttävä temppu piinaa kauppojen asiakkaita –...    Miehen kohteeksi ovat joutuneet Puuilon lisäksi muun muassa K-Rauta ja Tokmanni.

In my opinion, Puuilo has succeeded exceptionally well in its marketing. It certainly resonates with its own customer base, even if it doesn’t please everyone. So, this wasn’t meant as criticism for you.

IKH’s revenue decline has softened. Grafton’s CEO sees significant recovery potential in Finland.            tools.eurolandir.com              Trading Update                               In Finland, IKH’s average daily like-for-like revenue decreased by 6.4 per cent in the Period, reflecting continued weak market conditions albeit the decline has eased significantly in comparison with the period from May through to August.

I checked a bit about that “Swedish expansion” and the neighbors had already taken notice, with several articles found reporting the arrival of a tough competitor in the market, good job Puuilo! Puuilo is also looking for a country manager. “Popular discount stores, such as Rusta, Clas Ohlson, ÖoB, Biltema and Jula, will face even tougher competition in the Swedish market as a Finnish giant company plans its expansion. The company in question is Finnish Puuilo.”                   allas.se – 15 Sep 25              Ny lågprisbutik kommer till Sverige – ska konkurrera med Rusta och Clas Ohlson    Älskar du att shoppa i lågprisbutiker? Då har du en ny butik att utforska. Här är finska jätten som vill inta svenska marknaden!                             One article had a funny mention from a Swedish perspective about Puuilo’s name  which is causing much deliberation “And then there was the name… A detail that risks becoming at least as interesting as the products on the shelves: how do you actually pronounce “Puuilo”? Should it be said ”Puu-ilo” in a Swedish way? Or will it be more like the persistent discussions surrounding ”Jysk”, which still three decades later make Swedes hesitate in front of the store sign? The answer is: in Finnish it sounds approximately ”poo-ee-lo”. The question is just whether people will pick it

Puuilo

PUUILO PLC, STOCK EXCHANGE RELEASE, 15.9.2025 at 15.25 EEST Puuilo Oyj - Managers' Transactions____________________________________________Person subject to the notification requirementName:...

<pre>PUUILO PLC, STOCK EXCHANGE RELEASE, 15.9.2025 at 15.25 EEST Puuilo Oyj - Managers' Transactions____________________________________________Person subject to the notification requirementName: Ville RantaPosition: Chief Financial OfficerIssuer: Puuilo OyjLEI: 743700UJUT6FWHBXPR69Notification type: INITIAL NOTIFICATIONReference number: 122882/5/4____________________________________________Transaction date: 2025-09-12Venue: NASDAQ HELSINKI LTD (XHEL)Instrument type: SHAREISIN: FI4000507124Nature of transaction: ACQUISITION Transaction details(1): Volume: 3467 Unit price: 14.4203 EUR Aggregated transactions (1): Volume: 3467 Volume weighted average price: 14.4203 EUR </pre>For more information:Ville Ranta, CFO, tel. +358 40 555 4995Email: ir (@)&nbsp;<a href="http://puuilo.fi/">puuilo.fi</a>Images for media use:(<a href="https://www.puuilo.fi/medialle">https://www.puuilo.fi/medialle</a>)