contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    createdAt
    ... on Video {
      liveTime
      tags {
        viewerIsFollowing
        id
      }
    }
    ... on Webcast {
      liveTime
      tags {
        viewerIsFollowing
        id
      }
    }
    slug
    ... on CompanyReport {
      tags {
        viewerIsFollowing
        id
      }
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


k-ryhma-kesko-combines-customer-loyalty-scheme-and-share-ownership-in-a-unique-way-in-finland

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Kesko is active in the retail industry. The company offers services primarily focused on the food, construction and technology industries. The greatest competence is found in the development of store concepts, channel sales, e-commerce sites and business models. The majority of the operations are located in the Nordic and Baltic markets. The head office is located in Helsinki.

Kesko

K-Plussa is the most extensive customer loyalty programme in Finland, with 3.3 million active customers. Kesko is now combining its Plussa programme with private share ownership in a completely...

<div class="abstract">K-Plussa is the most extensive customer loyalty programme in Finland, with 3.3 million active customers. Kesko is now combining its Plussa programme with private share ownership in a completely new way. With the new Shareholder's K-Plussa, Finnish loyalty customers with shareholdings in Kesko can access K Group's `Best Customer' benefits.</div>"The number of Finnish retail investors owning shares in Kesko has surged in recent years: last year, the figure rose by 27%, and by the end of February 2023, we had a record 87,113 registered Finnish shareholders. We believe these people also want to favour Kesko and K Group stores when they shop. With Shareholder's K-Plussa, we can make share ownership more visible in everyday life, and encourage people to concentrate their purchases by offering them great benefits in our stores," says Hanna Jaakkola, Kesko's Vice President of Investor Relations.The new Shareholder's K-Plussa offers benefits to Finnish Plussa loyalty customers whose annual personal purchases from K Group stores total at least 3,000 euros and who also hold at least 100 shares in Kesko. Shareholder's K-Plussa members and their households receive K Group's `Best Customer' benefits, including tailored benefits in K Group's grocery stores. Plussa-members without shareholdings in Kesko can obtain the same benefits if the annual registered purchases of their Plussa household total at least 6,000 euros.Additional information on Shareholder's K-Plussa can be found at www.plussa.fi/shareholderFurther information: Hanna Jaakkola, Vice President, Investor Relations, tel. +358 1053 23540,&nbsp;hanna.jaakkola@kesko.fi Minna Vakkilainen, Vice President, Analytics and Customer Data, tel.&nbsp;+358 1053 37080, minna.vakkilainen@kesko.fi K Group media desk, tel. +358 1053 50200, viestinta@kesko.fiKesko CorporationDISTRIBUTION Main news media www.kesko.fi &nbsp;

K-ryhmä: Kesko combines customer loyalty scheme and share ownership in a unique way in Finland