Regulatory press release

Haypp Group publishes Annual and Sustainability Report for 2025

Haypp Group’s Annual and Sustainability Reports for 2025 are now available on the website at: https://hayppgroup.com/investor-relations/reports-and-presentations/.

Haypp Group has chosen not to print or distribute a hard copy of its Annual Report and the Sustainability Report. Those who are unable to access the Reports digitally can request a print-out of the Annual Report by contacting info@hayppgroup.com.

This is information that Haypp Group AB (publ) is obliged to make public pursuant to the Securities Markets Act (2007:528). The information was submitted, through the care of the contact persons below, for publication on 29 April 2026 at 08:00 CEST.

For more information please contact:
Markus Lindblad
Head of External Affairs
+46 (0) 708153983
markus.lindblad@hayppgroup.com

Erik Bloomquist, CFA
Head of Investor Relations
+46 (0) 768856483
erik.bloomquist@hayppgroup.com

FNCA Sweden AB
Certified Advisor

Haypp in brief

Haypp Group is the leading e-commerce retailer selling reduced-risk nicotine products, primarily nicotine pouches. The company is at the intersection of two trends, the rapid transition toward lower risk nicotine and the shift to online purchases. With roots in the pioneering smoke-free alternative markets of Scandinavia, Haypp uses its regulatory expertise and e-commerce leadership to bring compelling value to over 1.1 million consumers. Operating through eleven distinct e-commerce brands, the Group is active in six countries in Europe and the USA. Haypp Group's e-commerce sites include: Snusbolaget.se and Northerner.com.