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Regulatory press release

Appear ASA - Appear announces strategic expansion with a major North American live news broadcaster

Appear
Oslo, 8 April 2026, Appear today announces an order from a major live news
broadcaster in North America. The total value of the order is approximately NOK
12 million.

The contract follows an initial deployment completed in December 2025 and
represents a significant expansion of the customer relationship. The agreement
reflects continued momentum in Appear's land-and-expand strategy, with the
customer increasing its reliance on Appear's technology for mission critical
operations.

"Live news operations are growing in both complexity and scale, requiring the
same level of reliability and performance as live sports broadcasts. By
expanding in this account, Appear is broadening its customer base to include
national news providers, highlighting the trust our customers place in us to
support and monitor mission-critical, nationwide content delivery at scale,"
said Thomas Bostrøm Jørgensen, CEO of Appear.

The new order is driven primarily by increased capacity and scaling
requirements. Building on the initial deployment, the broadcaster is expanding
its infrastructure to support the management and monitoring of live news content
delivered nationwide, as well as enabling internal viewing across its network.

This phase represents a major system upgrade, replacing a legacy IPTV encoding
vendor and further consolidating operations on Appear's X Platform. The
deployment leverages Appear's existing product capabilities, ensuring high
performance, reliability, and operational efficiency without the need for new
technology integration.

Key factors driving this expansion include the platform's scalability,
robustness, and ability to efficiently handle large volumes of live content. The
upgraded system strengthens the broadcaster's ability to monitor both its own
channels and other major news outlets, ensuring comprehensive oversight and
high-quality delivery.

For further information, please contact:
IR and media contact - Jo Christian Lund-Steigedal, Corporate Communications AS,
+47 415 08 733 | jcs@corpcom.no

About Appear ASA
Headquartered in Oslo, Norway, Appear designs and delivers high-capacity,
sustainable solutions for media processing and live content delivery. The
Company's technology enables the capture, transport, and processing of live
video from sports stadiums, concert arenas, and other venues to viewers with
ultra-low latency, ensuring superior video quality and reliability. Appear
serves broadcasters, production companies, content owners and network operators
worldwide who rely on its live production technology to deliver the world's most
demanding live productions.
This announcement is non-regulatory and made for information purposes only.
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