companyName

extensiveId

feedTypes

includeDividend

includeEstimates

includeOverview

includeOwnership

includeResearchContent

researchId

snapshotDate

CompanyName_Query

companySlug

CompanyMetaData

Company_query

company

query CompanyName_Query(
  $companyName: String!
  $extensiveId: ID
  $snapshotDate: String
  $researchId: ID
  $includeResearchContent: Boolean!
  $feedTypes: [ContentType!]!
  $includeEstimates: Boolean!
  $includeOverview: Boolean!
  $includeOwnership: Boolean!
  $includeDividend: Boolean!
) {
  ...CompanyMetaData_Ux1x9
  ...Company_query_1TiJKa
}

fragment AnalystData on Analyst {
  name
  pageUrl
  jobTitle
  imgUrl
}

fragment AuthorList on Content {
  __isContent: __typename
  id
  authors {
    __typename
    id
    name
    pageUrl
  }
}

fragment ChangePercentBlock_Company on Company {
  defaultInstrument {
    isin
    symbol
    priceData {
      diff1mPercentage
      diff1yPercentage
      diff3yPercentage
      diffFromStartPercentage
    }
    id
  }
}

fragment CompactFeed_3NXCcw on Query {
  compactFeed: feedContent(companySlug: $companyName, filter: {types: $feedTypes}) {
    edges {
      node {
        __typename
        id
        ...TeaserExtraCompact_content
        createdAt
        companies {
          viewerIsFollowing
          id
        }
      }
      cursor
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
}

fragment CompanyAnalystQuery on Company {
  analysts {
    ...AnalystData
    name
    pageUrl
    jobTitle
    imgUrl
    id
  }
}

fragment CompanyCoverage_Company on Company {
  analysts {
    name
    id
  }
  isPayingCustomerOf
  isFormerCustomerOf
  isCorporateCustomer
  ...CompanyAnalystQuery
  defaultInstrument {
    ...TargetAndRecommendation_Company
    id
  }
}

fragment CompanyDescription_Company on Company {
  description
  websiteUrl
  name
}

fragment CompanyDisclaimer_query_Ux1x9 on Query {
  company(companySlug: $companyName) {
    name
    isPayingCustomerOf
    isFormerCustomerOf
    id
  }
}

fragment CompanyDividendER_query on Company {
  name
  defaultInstrument {
    estimateData {
      reportingCurrency
    }
    dividendTransactions: estimateTransactions(first: 1, includeQuarters: false) {
      actualized {
        year
        dividend
        dividendYield
        payoutPercentage
        sharePrice
      }
      estimates {
        year
        dividend
        dividendYield
        payoutPercentage
        sharePrice
      }
    }
    id
  }
}

fragment CompanyDividendNonER_query on Company {
  name
  defaultInstrument {
    nonERDividendSet: nonERCompanyNumberSet(includeQuarters: false) {
      year
      dividend
      dividendYield
      epsReported
      sharePrice
      currency
    }
    id
  }
}

fragment CompanyDividend_query_Ux1x9 on Query {
  company(companySlug: $companyName) {
    ...CompanyDividendER_query
    ...CompanyDividendNonER_query
    defaultInstrument {
      coreId
      id
    }
    id
  }
}

fragment CompanyFinancials_query_Ux1x9 on Query {
  company(companySlug: $companyName) {
    ...NonERCompanyNumbers_query
    ...CompanyNumbers_query
    defaultInstrument {
      coreId
      id
    }
    id
  }
}

fragment CompanyHeader_query_Ux1x9 on Query {
  company(companySlug: $companyName) {
    id
    companyInsref
    name
    viewerIsFollowing
    followersCount
    isCorporateCustomer
    hasPinpointData
    hasDividendHistory
    sector {
      sectorname
      industry
    }
    regions
    extensiveExists
    researchContentExists
    defaultInstrument {
      symbol
      priceData {
        tradeCurrency
        lastPrice
        diff1dPercentage
      }
      marketplace {
        name
      }
      estimates: estimateTransactions(first: 1, includeQuarters: false) {
        date
      }
      nonERCompanyNumberSet(first: 1, includeQuarters: false) {
        year
      }
      id
    }
    topOwners {
      holders {
        name
      }
    }
    transactions: insiderTransactions(filter: {types: [BUY, SELL, SUBSCRIPTION]}) {
      edges {
        node {
          date
          id
        }
      }
    }
  }
}

fragment CompanyInsiderTransactions on Company {
  name
  regions
  insiderTransactions(filter: {types: [BUY, EXERCISE_OF_SHARE_OPTION, PLEDGE, RECEPTION_OF_SHARE_PREMIUM, SELL, SUBSCRIPTION]}) {
    edges {
      node {
        insider
        position
        volume
        price
        date
        unit
        type
        relatedParty
        id
      }
    }
  }
}

fragment CompanyInvestorConsensus_query_Ux1x9 on Query {
  company(companySlug: $companyName) {
    name
    companyInsref
    id
  }
}

fragment CompanyMetaData_Ux1x9 on Query {
  company(companySlug: $companyName) {
    name
    description
    pageUrl
    defaultInstrument {
      estimateData {
        modelType
      }
      id
    }
    id
  }
}

fragment CompanyName_Slug on Company {
  slug
}

fragment CompanyNumbers_query on Company {
  name
  defaultInstrument {
    estimateData {
      modelType
      reportingCurrency
    }
    estimateTransactions(first: 1, includeQuarters: true) {
      comparisonIndexName
      actualized {
        year
        quarter
        revenue
        revenueGrowth
        ebitda
        ebitAdjusted
        ebitReported
        preTaxProfit
        netEarnings
        epsReported
        epsAdjusted
        dividend
        payoutPercentage
        roePercent
        roiPercent
        enterpriseValue
        bookValue
        marketCap
        gearingPercent
        equityRatio
        dividendYield
        totalCosts
        loanLosses
        balanceSheetTotal
        tangibleBook
        cet1
        rwa
        sharePrice
        sharesTotal
        nav
        navPerShare
        opexOfNav
        totalShareholderReturn
        comparisonIndexReturn
        netDebtTotalAsset
        quarterlySharePrice
      }
      estimates {
        year
        quarter
        revenue
        revenueGrowth
        ebitda
        ebitAdjusted
        ebitReported
        preTaxProfit
        netEarnings
        epsReported
        epsAdjusted
        dividend
        payoutPercentage
        roePercent
        roiPercent
        enterpriseValue
        bookValue
        marketCap
        gearingPercent
        equityRatio
        dividendYield
        totalCosts
        loanLosses
        balanceSheetTotal
        tangibleBook
        cet1
        rwa
        sharePrice
        sharesTotal
        nav
        navPerShare
        opexOfNav
        totalShareholderReturn
        comparisonIndexReturn
        netDebtTotalAsset
        quarterlySharePrice
      }
    }
    id
  }
}

fragment CompanyOverviewGraphs_query_Ux1x9 on Query {
  company(companySlug: $companyName) {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      companyTransactions: estimateTransactions(first: 1, includeQuarters: false) {
        actualized {
          year
          revenue
          ebitAdjusted
          epsAdjusted
          dividendYield
          navPerShare
          totalShareholderReturn
        }
        estimates {
          year
          revenue
          ebitAdjusted
          epsAdjusted
          dividendYield
          navPerShare
          totalShareholderReturn
        }
      }
      id
    }
    id
  }
}

fragment CompanyOwners on Company {
  regions
  topOwners {
    recordDate
    compareDate
    source
    holders {
      name
      capitalPercent
      votingPowerPercent
      totalShares
      positionChange
      totalSharesChange
      shareChange
      isNew
      isRemoved
    }
  }
}

fragment CompanyOwnership_query_Ux1x9 on Query {
  company(companySlug: $companyName) {
    name
    ...CompanyOwners
    ...CompanyInsiderTransactions
    id
  }
}

fragment CompanyPageBottom_query_2bVJwf on Query {
  ...GeneralFeed_data_3NXCcw
  ...CompactFeed_3NXCcw
  ...UpcomingEventsQuery_Ux1x9
  ...RiskRecommendMatrix_query_Ux1x9
  ...CompanyOverviewGraphs_query_Ux1x9
  ...NonERCompanyOverviewGraphs_query_Ux1x9
  company(companySlug: $companyName) {
    companyInsref
    ...ForumUpdates_Company
    defaultInstrument {
      coreId
      id
    }
    id
  }
  allFeed: feedContent(first: 1, companySlug: $companyName, filter: {hideUpcomingVideos: true}) {
    edges {
      node {
        __typename
        id
      }
    }
  }
  main: feedContent(first: 1, companySlug: $companyName, filter: {hideUpcomingVideos: true, types: [COMPANY_REPORT, EXTENSIVE_COMPANY_REPORT, ANALYST_COMMENT, VIDEO, ARTICLE]}) {
    edges {
      node {
        __typename
        id
      }
    }
  }
  webcasts: feedContent(first: 1, companySlug: $companyName, filter: {hideUpcomingVideos: true, types: [WEBCAST]}) {
    edges {
      node {
        __typename
        id
      }
    }
  }
  thirdPartyResearch: feedContent(first: 1, companySlug: $companyName, filter: {types: [THIRD_PARTY_COMPANY_REPORT]}) {
    edges {
      node {
        __typename
        id
      }
    }
  }
  releases: feedContent(first: 1, companySlug: $companyName, filter: {types: [STOCK_EXCHANGE_RELEASE, PRESS_RELEASE]}) {
    edges {
      node {
        __typename
        id
      }
    }
  }
}

fragment CompanyPageTop_query_Ux1x9 on Query {
  ...StockChart_ChartQuery_Ux1x9
  ...LatestReports_query_Ux1x9
  company(companySlug: $companyName) {
    isFund
    name
    ...CompanyCoverage_Company
    ...CompanyName_Slug
    ...CompanyDescription_Company
    ...FundNumbers_Company
    ...ChangePercentBlock_Company
    ...KeyEstimateFigures_Company
    ...InvestmentCompanyKeyFigures_Company
    defaultInstrument {
      id
      estimateData {
        modelType
      }
    }
    analysts {
      name
      id
    }
    id
  }
  extensiveReport: feedContent(first: 1, companySlug: $companyName, filter: {types: [EXTENSIVE_COMPANY_REPORT]}) {
    edges {
      node {
        __typename
        id
      }
    }
  }
  analysis: feedContent(first: 1, companySlug: $companyName, filter: {types: [COMPANY_REPORT, EXTENSIVE_COMPANY_REPORT], tagNames_nin: ["Mallisalkku", "Arvonluojat"]}) {
    edges {
      node {
        __typename
        id
      }
    }
  }
  analysisArvonluojat: feedContent(first: 1, companySlug: $companyName, filter: {types: [COMPANY_REPORT, EXTENSIVE_COMPANY_REPORT], tagNames_nin: ["Mallisalkku"]}) {
    edges {
      node {
        __typename
        id
      }
    }
  }
}

fragment CompanyTagList on Company {
  pageUrl
  name
  viewerIsFollowing
}

fragment Company_query_1TiJKa on Query {
  ...CompanyHeader_query_Ux1x9
  ...CompanyOwnership_query_Ux1x9 @include(if: $includeOwnership)
  ...CompanyFinancials_query_Ux1x9 @include(if: $includeEstimates)
  ...CompanyDividend_query_Ux1x9 @include(if: $includeDividend)
  ...CompanyInvestorConsensus_query_Ux1x9
  ...CompanyPageTop_query_Ux1x9 @include(if: $includeOverview)
  ...CompanyPageBottom_query_2bVJwf @include(if: $includeOverview)
  ...CompanyDisclaimer_query_Ux1x9
  ...Extensive_query_3u4Ry5
  ...ResearchContent_query_14bL89
}

fragment Extensive_query_3u4Ry5 on Query {
  company(companySlug: $companyName) {
    extensive(extensiveId: $extensiveId, snapshotDate: $snapshotDate) {
      publishedAt
      pageUrl
      pdfUrl
      content {
        id
        title
        lang
        slug
        htmlBody
        publishedAt
        createdAt
        changedAt
        isOutdated
      }
    }
    id
  }
}

fragment ForumUpdates_Company on Company {
  name
  forum {
    threadUrl
    highlightedPosts {
      url
      author
      authorImgUrl
      text
      postedAt
      likesCount
    }
  }
}

fragment FundNumbers_Company on Company {
  defaultInstrument {
    isin
    symbol
    priceData {
      lastPrice
      ath
    }
    id
  }
}

fragment GeneralFeed_data_3NXCcw on Query {
  generalFeed: feedContent(first: 20, companySlug: $companyName, filter: {types: $feedTypes}) {
    edges {
      node {
        __typename
        id
        companies {
          name
          id
        }
        ...Teaser_content
        ...TeaserCompact_content
      }
      cursor
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
}

fragment InvestmentCompanyKeyFigures_Company on Company {
  marketData {
    marketCap
  }
  defaultInstrument {
    priceData {
      tradeCurrency
      dailyTurnover
    }
    estimateData {
      modelType
    }
    estimateTransactions(first: 1, includeQuarters: true) {
      actualized {
        year
        quarter
        sharesTotal
        marketCap
        nav
        navPerShare
        dividendYield
        quarterlySharePrice
      }
      estimates {
        year
        quarter
        dividendYield
      }
    }
    id
  }
}

fragment KeyEstimateFigures_Company on Company {
  marketData {
    marketCap
  }
  defaultInstrument {
    priceData {
      tradeCurrency
      dailyTurnover
      lastPrice
      marketCap
    }
    sector
    fundamentalData {
      ebit
      eps
      sales
      dividend
    }
    estimateData {
      modelType
      estimates {
        firstEstimateYear {
          year
          bookValue
          netSales
          dividendA
          epsAdjusted
          ebitAdjusted
          hybridLoan
          noOfShares
          netDebt
          mvMinorities
          mvAssociated
          roePercent
        }
      }
    }
    estimatesSharePrice: estimateTransactions(first: 1) {
      estimates {
        sharePrice
      }
    }
    id
  }
}

fragment LatestReports_query_Ux1x9 on Query {
  extensiveReport: feedContent(first: 1, companySlug: $companyName, filter: {types: [EXTENSIVE_COMPANY_REPORT]}) {
    edges {
      node {
        __typename
        createdAt
        pageUrl
        id
      }
    }
  }
  analysis: feedContent(first: 1, companySlug: $companyName, filter: {types: [COMPANY_REPORT, EXTENSIVE_COMPANY_REPORT], tagNames_nin: ["Mallisalkku", "Arvonluojat"]}) {
    edges {
      node {
        __typename
        createdAt
        pageUrl
        id
      }
    }
  }
  analysisArvonluojat: feedContent(first: 1, companySlug: $companyName, filter: {types: [COMPANY_REPORT, EXTENSIVE_COMPANY_REPORT], tagNames_nin: ["Mallisalkku"]}) {
    edges {
      node {
        __typename
        createdAt
        pageUrl
        id
      }
    }
  }
}

fragment NonERCompanyNumbers_query on Company {
  name
  defaultInstrument {
    nonERNumberSet: nonERCompanyNumberSet(includeQuarters: true) {
      year
      quarter
      revenue
      ebitda
      ebitReported
      epsReported
      dividend
      sharesTotal
      roe
      roi
      enterpriseValue
      marketCap
      gearingRatio
      equityRatio
      dividendYield
      sharePrice
      currency
      evSales
      evEbitda
      evEbit
      pb
      netIncome
      ptp
    }
    id
  }
}

fragment NonERCompanyOverviewGraphs_query_Ux1x9 on Query {
  company(companySlug: $companyName) {
    defaultInstrument {
      overviewGraphsData: nonERCompanyNumberSet(includeQuarters: false) {
        year
        revenue
        ebitReported
        epsReported
        dividend
        dividendYield
        currency
      }
      id
    }
    id
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ResearchContent_query_14bL89 on Query {
  company(companySlug: $companyName) {
    slug
    researchContentFeed @include(if: $includeResearchContent) {
      __typename
      id
      ...Teaser_content
    }
    researchContentIds @include(if: $includeResearchContent)
    researchContent(researchId: $researchId) @include(if: $includeResearchContent) {
      researchId
      researchTitle
      publishedAt
      pageUrl
      content {
        id
        title
        lang
        slug
        htmlBody
        publishedAt
        createdAt
        changedAt
        isOutdated
      }
    }
    id
  }
}

fragment RiskRecommendMatrix_query_Ux1x9 on Query {
  company(companySlug: $companyName) {
    defaultInstrument {
      riskData: estimateTransactions(first: 1) {
        businessRisk
        valuationRisk
      }
      id
    }
    id
  }
}

fragment StockChart_ChartQuery_Ux1x9 on Query {
  company(companySlug: $companyName) {
    isFund
    defaultInstrument {
      coreId
      id
      marketOpen
      marketClose
      marketplace {
        region
      }
      priceData {
        lastPrice
      }
      returns {
        day
        week
        month
        threeMonths
        sixMonths
        year
        threeYears
        fiveYears
        tenYears
        ytd
        total
      }
    }
    id
  }
}

fragment TargetAndRecommendation_Company on Instrument {
  estimateData {
    modelType
    researchCurrency
    estimates {
      date
      recommendation
      targetPrice
    }
  }
}

fragment TeaserCompact_content on Content {
  __isContent: __typename
  __typename
  id
  type
  title
  createdAt
  isPremium
  pageUrl
  lang
  companies {
    ...CompanyTagList
    id
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
  ...AuthorList
}

fragment TeaserExtraCompact_content on Content {
  __isContent: __typename
  id
  title
  createdAt
  pageUrl
  lang
  companies {
    name
    pageUrl
    viewerIsFollowing
    id
  }
}

fragment Teaser_content on Content {
  __isContent: __typename
  __typename
  id
  type
  title
  createdAt
  pageUrl
  imgUrl
  isPremium
  lang
  companies {
    ...CompanyTagList
    id
  }
  publishers {
    imgUrl
  }
  authors {
    __typename
    id
  }
  ... on AnalystComment {
    preview
  }
  ... on Article {
    preview
  }
  ... on CompanyReport {
    preview
  }
  ... on ThirdPartyCompanyReport {
    preview
  }
  ... on QA {
    preview
  }
  ... on Video {
    preview
    liveTime
    videoDuration
  }
  ... on Webcast {
    preview
    liveTime
  }
  ...AuthorList
  ...Reactions
}

fragment UpcomingEventsQuery_Ux1x9 on Query {
  company(companySlug: $companyName) {
    defaultInstrument {
      calendarEvents(first: 10) {
        edges {
          node {
            date
            type
            period
            id
          }
        }
      }
      id
    }
    id
  }
}


name

description

pageUrl

defaultInstrument

companyInsref

viewerIsFollowing

followersCount

isCorporateCustomer

hasPinpointData

hasDividendHistory

sector

regions

extensiveExists

researchContentExists

topOwners

insiderTransactions

isPayingCustomerOf

isFormerCustomerOf

extensive

slug

feedContent

Rapala VMC

Decisions of Rapala VMC Corporation’s Annual General Meeting and Organising Meeting of the Board of Directors

Notice of the Annual General Meeting of Rapala VMC Corporation

Rapala VMC Corporation’s Annual Report 2025 has been released

Rapala H2'25: Stramme liner lader vente på sig

Rapala H2'25: North American sales a highlight of the end of the year

Rapala VMC Oyj, Audiocast, Q4'25

Rapala H2’25 – kort kommentar: Amerika trækker, men balancens covenants strammer garnet

Rapala VMC Corporation Resolved on New Performance Period 2026-2028 for the Company's Performance Share Plan

Rapala VMC Corporation's Financial Statement Release

Rapala VMC H2'25 preview: Effektiviseringstiltag beskytter resultatet midt i told- og valutamodvind

Rapala får Okuma med på det australske marked

Rapala VMC and Okuma Announce New Distribution Agreement in Australia

Rapala VMC Corporation adds Q1 and Q3 business reviews to its financial reporting in 2026

Rapala VMC Corporation to Redeem its Outstanding Hybrid Capital Securities Issued in 2023

Rapala VMC Announces Final Tender Offer Results for its Outstanding Capital Securities Issued in 2023

Rapala VMC Corporation Issues EUR 25 Million Hybrid Bond

INSIDE INFORMATION: RAPALA VMC CONSIDERS ISSUANCE OF HYBRID CAPITAL SECURITIES IN CONNECTION WITH REFINANCING AND ANNOUNCES A TENDER OFFER FOR ITS HYBRID CAPITAL SECURITIES ISSUED IN 2023

Rapala VMC Corporation: Changes in Global Management Team

Rapala VMC Corporation’s Financial Reporting in 2026

Rapala VMC Corporation - Managers' transactions - Viellard Migeon et Compagnie SA

Rapala H1'25: Toward a Turning Point

Rapala VMC Oyj, Audiocast, Q2'25

Rapala VMC Corporation: Notice pursuant to the Finnish Securities Market Act, Chapter 9, Section 10

Rapala VMC Corporation establishes a new share-based incentive plan for key employees

Rapala VMC Corporation’s Half Year Report H1/2025: Sales and Profitability Improved

Analyst

Thomas Westerholm

NASDAQ Helsinki

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

Even at the risk of this starting to look like spamming, here is one more post regarding Sufix. In the post above, the search data related to Sufix looks strong for 2024. When taking a closer look at the search data for the last 90 days, the searches in April stand out strongly, and in the popular and rising searches, the Sufix 832 product line is particularly highlighted.   I searched for the most popular Sufix product from Academy and Bass Pro Shops’ websites. At Bass Pro: https://www.basspro.com/p/sufix-832-advanced-superline-braid-fishing-line-300-yard-spool Below is a listing of stock levels by color for the product. Additionally, for the most popular Low-Vis green color in the 20 lbs strength, I checked availability in brick-and-mortar stores. In a sample of 28/30 stores, the product was either “in stock” or “limited stock.” The stores were from across the US: Minnesota, North Carolina, South Carolina, Houston, California, and New York. Retail price is 34 USD; the value is estimated at a Rapala selling price of 20 USD.  At Academy, the online store favorite: Sufix 832 Advanced Superline 300 yards Braided Fishing Line | Academy There, the product is only available in the Lo-Vis green color; it was available online in 5/7 strengths at 999+ units, and 860 units for the 65-80 lbs strength, meaning a minimum value of about 118 thousand USD. Additionally, I took Houston stores as a sample for Academy, as the chain has a strong presence there. 15 lbs was “in stock” in 30/31 stores and 80 lbs in 21/30 stores. In Rapala’s own online store: 832 Advanced Superline® | Sufix I took the two most popular sizes: the 150-yard line and the 300-yard line. Below is the availability status of Rapala’s US online store. The maximum amount that can be added to the shopping cart is 10,000 units, so all those 10,000 balances are some figure greater than 10,000, valued at that maximum amount. The balance is always rounded down to the nearest thousand that is still available, i.e., all balances below 1000 are 0.   The retail price of the inventory for these two sizes alone is a minimum of 2.4 million USD. It is also positive that stock levels are heavily concentrated in the most popular colors and sizes. Their availability is still good, even though popularity has also grown according to search data. In my opinion, several signals are pointing in a positive direction: the general popularity of braided line has increased, Sufix’s own search data is strong, retailers still have deep stocks of Sufix and they have been heavily stocked in brick-and-mortar stores for the season, and Rapala’s own availability is still good with preparations made for continuous demand for the most popular products.

This year, Rapala’s visibility on Amazon seems to have improved. Rapala is classified on the site with a “top brand” rating. Additionally, over the last 3 months, more than 50,000 orders containing Rapala products have moved through Amazon. According to Amazon’s data, Rapala’s orders have also had lower-than-average return rates.  Images filtered by the most popular products.  When sorting by the highest-selling items, the products also have fairly high unit prices by Rapala’s standards → when popularity is measured in order volumes, this is a good sign. Also, the new Claptail lure is the best-selling new topwater lure on Amazon.  Below is some data for Sufix and Storm; I did not find the Top Brand mention in connection with VMC or 13 Fishing products.   Link to Rapala’s Amazon pages using the search term Rapala https://www.amazon.com/sk=rapala&crid=2AKPVT1FJ6VXL&sprefix=rapa%2Caps%2C230&ref=nb_sb_noss_2

Reuters reports that the first IEEPA tariff refunds would be paid out on May 11. From the news: Eaton, who is overseeing the refund process, said about 3% of IEEPA entries have been liquidated through CAPE ​and are in the refund stage, which includes ​issuance of payments by the U.S. Treasury. About 21% of entries ​subject to the tariffs under the International Emergency Economic ​Powers Act (IEEPA) have been accepted for removal of ⁠duties through a new process known as CAPE, ​or Consolidated Administration and Processing of Entries, Judge Richard Eaton ​said in the order. So we are only in the early stages and a small portion is heading to payment, but it is nonetheless a good sign that money is starting to move. https://www.reuters.com/legal/government/us-says-first-refunds-trump-tariffs-expected-around-may-11-2026-04-29/ How to estimate the potential IEEPA duties paid by Rapala? Most of the €4.3M increase in inventory resulted from paid duties being capitalized into inventory. Production in Estonia, Indonesia, Taiwan, and France accounts for the majority of production, and IEEPA duties from these countries should, in principle, be refundable. Aluminum tariffs, which apply to items like reels, are not. It is estimated that 60-70% of the inventory increase is from duties, and we deduct 20% because not all duties are IEEPA duties. This gives a range of €2M - €2.4M. This only includes products capitalized in inventory at the time of the financial statements. Additionally, IEEPA duties were still paid on exports in January-February 2026, and for example, if a product was imported to the US in June and sold before December, the paid duty is no longer reflected in the inventory value. It is estimated that inventory turns over about 3 times a year, and duties were paid from May 2025 to February 2026. Thus, out of 10 months of sales, duties for about 4 months would have been capitalized and accounted for in inventory. This means only about 40% of the duties would be visible in inventories, and the actual cost of duties would be about 2.5 times higher than the amount capitalized in inventory, i.e., around €5 - €6 million. Upon their recovery, that €2-2.4M would move from inventory to cash, and €3-3.6M would increase the previous year’s result. These figures are rather rough back-of-the-envelope estimates, but due to the low valuation and earnings levels and the tight cash situation, the ratio of refunds to market value could be relevant. It is worth remembering that through CAPE, it may well take years for everything to be refunded. Overall, it would be nice to get some visibility into this. Would it be possible to ask, for example, if a management interview is held in connection with Q1 2026, whether Rapala can comment on the situation of these refunds at some level?

Thanks, glad to hear that the posts have been found useful! I also have expectations for the Q1 report; specifically, mentions regarding demand after the quarter are of interest. In a way, it’s exciting again, because if things went really well, the guidance would likely be raised. However, it’s possible that this would only be done in connection with the report if such a situation arises. Regarding new products, the Claptail also seems well-received. In addition to being the #1 lure in its category on Amazon, Scheels and Bass Pro have taken a lot into stock this year, and Academy has taken a lot into their online store. Below is the availability for the Claptail in these online stores. Additionally, I took the “Broken bone” color as a sample: at Scheels, it’s available in 29/34 stores, and in the Bass Pro sample, 24/30 stores. At Academy in Houston, only 3/31 stores, so it might not be as widely available in brick-and-mortar stores there. The margin on this product is also likely good. The price is about double compared to a “basic lure” from Rapala.  Regarding Europe, I’m interested in what measures have been taken to cut costs and whether the contraction in net sales might possibly stop. Of course, the customs duty refunds are one potential added bonus still. It feels like due to the uncertainty, they aren’t really priced into the share price yet, which is quite logical.

This isn’t crossing into spam territory. Thanks to LaMa for taking the time to dig these things up for everyone to see and speculate on  these are a pleasure to read. I also enjoy digging for similar info myself, but life gets so hectic sometimes that I don’t have the time to go quite this deep.  I actually look forward to it every time I see a new message from LaMa.. Next Wednesday will be an interesting day; I personally have a feeling that we might see some decent numbers. Hopefully, being a passionate fishing enthusiast hasn’t clouded my judgment regarding the figures of this investment case.. I am aware of the risks and stumbling blocks here, but I also see huge opportunities. And Rapala’s new products really are good! Apologies for this long message that didn’t have much substance.. the main point was just to give kudos to LaMa

Google Trends data now also shows an interesting rise in the US. Below is Rapala’s graph, filtered for the United States and 5 years. All the graphs below use this same filter.  The Top and Rising search terms related to the trend also seem to be relevant for sales.  A similar curve can also be seen with the search term “13 fishing,” for example.  The most common searches again appear to be strongly related to fishing.  Sufix is a bit more difficult; the search term shows the same effect, but the top searches also include things other than fishing-related matters, so it might not be as strong an indicator.   On the other hand, the search term for “Braided line,” for example, where Sufix has a strong market position, looks like this:   Regarding general interest, the search term “Fishing License”:  Here, the index points for March are 66 (previous year 52) and for April 77 (previous year 65). It has evidently been a warm March-April in the US, which has supported an early start to the fishing season. Based on the data, this is also reflected in general interest. Finally, part of the interest spike could be due to Jacob Wheeler winning Redcrest in mid-April, which is the Major League Fishing championship tournament—a highly followed tournament with a 300,000 USD prize for the winner. The victory came at a great time for sales, as the fishing season is starting in April and tackle boxes are being restocked. The jigs used for the win were all CrushCity.

CEO and CFO review of yesterday’s Annual General Meeting!                    Inderes              Rapalan yhtiökokous | Toimitusjohtajan ja talousjohtajan katsaus 29.4.2026 -...    Aika: 30.04.2026 klo 07.53 Toimitusjohtaja Cyrille Viellardin, sekä talous- ja rahoitusjohtaja Miikka Tarnan katsaus Rapalan yhtiökokouksesta 29.4.2026.

Viellard Migeon Et Compagnie Sa*

Nordea Nordic Small Cap Fund

Rapala VMC

1.07 EUR

-0.93 %