Copyright © Inderes 2011 - present. All rights reserved.
  • Latest
  • Markets
    • Stock Comparison
    • Financial Calendar
    • Dividends Calendar
    • Research
    • Articles
  • inderesTV
  • Forum
  • About Us
    • Our Coverage
    • Team
Third party research

Proact: Meeting with the new CEO - ABG

Proact IT Group

This is a third party research report and does not necessarily reflect our views or values

Download report (PDF)
We hosted the new CEO Magnus Lönn this morning
Strategy to replicate the Nordic & Baltics success to other regions
Focus on margin improvements short-term, M&A and growth long-term


Solid first impression

This morning we hosted Proact's new CEO Magnus Lönn in our office to present yesterday's report, which was also his first quarterly report as CEO since 1 March. Although the report showed some weakness in the German and Dutch markets, Mr. Lönn was clear that Proact's path forward is to capitalise on the increasing demand for data storage and protection of business-critical information, driven by both AI and cybersecurity tailwinds. To address the weakness in Germany and the Netherlands, cost reductions are being implemented and some full outsourcing contracts are potentially at risk of being lost, as Mr. Lönn believes that these lower value-added projects are not for Proact and that this market is also currently facing tough competition from local players with aggressive pricing strategies. Proact's success story has been the Nordics & Baltics region, which Mr. Lönn has headed since July 2022. His strategy is to replicate the Nordic strengths in the other business units, which in our view makes the upcoming journey credible. All in all, we conclude that Mr. Lönn has made a solid impression, has good experience from the IT market since 1999 and has a clear vision of where he wants to take Proact.
Find us on social media
  • Inderes Forum
  • Youtube
  • Facebook
  • X (Twitter)
Get in touch
  • info@hcandersencapital.dk
  • Bredgade 23B, 2. sal
    1260 København K
Inderes
  • About us
  • Our team
  • Careers
  • Inderes as an investment
  • Services for listed companies
Our platform
  • FAQ
  • Terms of service
  • Privacy policy
  • Disclaimer
Inderes’ Disclaimer can be found here. Detailed information about each share actively monitored by Inderes is available on the company-specific pages on Inderes’ website. © Inderes Oyj. All rights reserved.