contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Marimekko is a textile and clothing company. The range includes clothing, bags, accessories and household items ranging from upholstery fabrics to porcelain. The products are sold through physical stores under the company's brand throughout the global market, primarily in Europe, North America and Asia. Marimekko was founded in 1951 and is headquartered in Helsinki.

The only non-verbal cue I understood in this latest one was that Tiina was steadily backing away from me during the interview. I don’t know what to make of that, but it certainly didn’t affect the recommendation

A couple more target price changes from Kauppalehti’s news briefs: Evli lowered Marimekko’s target price to 12.50 euros from 14 euros. Recommendation remains Add. DNB Carnegie lowers Marimekko’s target price to 14.00 euros (prev. 14.50 euros), reiterates Buy recommendation.

Inderes              Marimekko Q4'25: Tuotto-odotus löysi uuden kuosin - Inderes    Mielestämme osinko ja tuloskasvu tarjoavat yli 10 % tuotto-odotuksen arvostuksen ollessa neutraali vuodelle 2026.                             Adding a link to @Rauli_Juva’s new report; the rating has turned to Accumulate, meaning Rauli finally understood Tiina’s non-verbal cues in the interview

OP lowered Marimekko’s target price to 13.50 euros from 14 euros. Recommendation remains Accumulate.

Thanks Rauli! It’s great that you’re bringing up questions from here on the forum. Tiina’s answer was very logical; if the partners are primarily responsible for marketing, it’s difficult to invest. On the other hand, strategically, that loose-franchise partner model is a bit of a double-edged sword. Especially in the early stages, this is a capital-light model for seeking growth, but in the long run, Marimekko might want to have more influence over the investments themselves.

This was asked, and perhaps the clearest part of the answer was that in Asia, partners are mainly responsible for marketing, so Marimekko cannot push marketing funds there on its own. Here is the full interview:                   Inderes              Marimekko Q4'25: Vaisuksi jäänyt kasvu näkyi tulosrivillä - Inderes    Aika: 12.02.2026 klo 18.00 Marimekko kasvoi Q4:llä vain 1 %:n, jonka takia oik. liiketulos jäi alle vertailukauden tason 8,8 MEUR:oon. Yhtiö ohjeistaa tälle vuodelle liikevaihdon kasvua ja oik. liikevoittomarginaalin odotetaan olevan 16-19 %.

Let’s put this comment in its proper place. It wasn’t my intention to comment on the Inderes post if the previous one was linked to it. ”S-Bank portfolio manager Nyberg, however, believes that Marimekko has good building blocks for growth in Asia. ”Even now, retail and wholesale sales in the Asia-Pacific region were quite okay. We are just waiting for the consumer to start feeling better,” Nyberg said.”

Marimekko

Marimekko's Q4 came in slightly below our estimates, with profitability disappointing, particularly due to higher fixed costs. We expect stable and resilient performance to continue in 2026....

Marimekko's Q4 came in slightly below our estimates, with profitability disappointing, particularly due to higher fixed costs. We expect stable and resilient performance to continue in 2026.