Tough market environment persisting
MGI’s Q3 revenues declined as expected, while adjusted operating profit fell short of our expectations due to higher operating costs than estimated. MGI reiterated its guidance of lower revenues in 2023 due to a challenging market environment. During the quarter, MGI increased its market share further, and we believe MGI is well-positioned to continue to do so. We, therefore, see a clear upside in the low valuation as ad spending recovers. We recognize the possibility that the recovery might take longer than expected, which could impede the stock's performance until the outlook improves.
