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Extensive research

Hop on the consolidation train of the sauna market

By Petri KajaaniAnalyst
Harvia
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Harvia is the most profitable player on the steadily growing sauna and spa market, which is based on a strong market position, product development and production know-how that have been generated through the company’s long history and an efficient operating model. Harvia has a wide product portfolio in the sauna sector, an extensive distribution network, and leading brands in the sector (Harvia, Sentiotec, EOS and Kusatek). Strong organic growth outlook, good profitability, high cash flow ratio, and efficient use of capital are good reasons to invest in Harvia. The company becomes even more attractive as an investment object because it has in recent years proven its ability to generate considerable shareholder value through excellent acquisitions on the fragmented sauna and spa market. Harvia is rapidly becoming the undisputed leader on the market.

Harvia is a manufacturer of sauna systems. The product range consists of complete solutions that include ready-made sauna and spa systems, as well as electric sauna heaters, wood-burning sauna stoves and related furnishings. In addition, the company manufactures infrared sauna systems. Operations are held on a global level, where the company's products are found through partners. The company was founded in 1950 and has its headquarters in Muurame.

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Key Estimate Figures26.11.2020

201920e21e
Revenue74.1104.2117.6
growth-%19.6 %40.6 %12.9 %
EBIT (adj.)13.921.924.5
EBIT-% (adj.)18.7 %21.0 %20.9 %
EPS (adj.)0.540.860.96
Dividend0.380.500.60
Dividend %3.6 %1.2 %1.4 %
P/E (adj.)19.548.743.5
EV/EBITDA13.634.729.1

Forum discussions

I follow Almost Heaven’s online store from time to time; it seems that delivery times have stretched during the autumn from about 3 weeks in...
yesterday
by Umpimähkä
23
Updated view.
yesterday
by KuHa
13
Continuation of the series “celebrities enjoying Harvia products”: This will likely have a very moderate impact on the share price
11/22/2025, 1:15 PM
28
It’s a pity that Mr. Olbrich had to step down from the position after a rather short (1.5-year) chairmanship. But Harvia will surely do well...
11/18/2025, 8:34 AM
by Rauli_Juva
13
Hille Korhonen’s track record in operational activities isn’t very flattering. Of course, on the board, she is just one among others, and naturally...
11/18/2025, 7:59 AM
by Westend
6
At one point, I didn’t invest in tires because Hille Korhonen was the CEO. And when I heard information from someone who worked there, I apparently...
11/17/2025, 7:20 PM
by Yksityinen sijoittaja
7
Harvia’s Chairman of the Board Changes: Stock Exchange Release 17 November 2025 at 7:00 p.m. Following the announcement by Chairman of the Board...
11/17/2025, 5:04 PM
by xlat
7
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