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Research

Harvia Q4'25: Valuation cooled, but growth outlook remains hot

By Rauli JuvaAnalyst
Harvia
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Summary

  • Harvia's Q4 results improved year-on-year but fell short of expectations, with an adjusted operating profit of 10.5 MEUR, below the forecast of 11.6 MEUR, due to higher-than-expected fixed costs.
  • The company's growth outlook remains strong, with positive prospects across all geographical regions, particularly in the US and APAC&MEA, supporting an estimated annual growth rate of approximately 10%.
  • Despite a decline in valuation, Harvia's current multiples (EV/EBIT 16x, P/E 21x) are considered attractive, with strong return on capital and cash flow generation capabilities.
  • The analyst raises the target price to EUR 44 and upgrades the recommendation to Buy, citing the company's potential for value creation through acquisitions and/or larger dividends.

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Translation: Original published in Finnish on 2/13/2026 at 8:00 am EET.

While Harvia's Q4 result fell short of our expectations, we believe that the company will continue on its path of strong profitable growth and clear value creation, and its growth prospects for the coming years are excellent. This, combined with the decline in valuation following the fall in the share price, makes the expected return attractive in our view. We revise our target price to EUR 44 (previously EUR 43) and raise our recommendation to Buy (previously Reduce).

Q4 results improved year-on-year, but missed our expectations

Harvia's comparison period was exceptionally strong in terms of revenue in Q4, with organic growth of over 30% in North America in Q4'24, supported by campaign deliveries. Nevertheless, this pushed profitability to an exceptionally low level relative to the company's standing. As expected, the strong comparison period in Q4'25 slowed down revenue growth, which was roughly in line with our forecasts at 5%. Harvia's material margin increased to 63% from just under 60% in the comparison period, aligning with the company's typical range (currently around 63-65% in our opinion). This was slightly weaker than our forecast of 63.5%. However, the company's fixed costs, particularly other operating expenses, were higher than expected, resulting in an adjusted operating profit of 10.5 MEUR, which was significantly lower than our forecast of 11.6 MEUR. Reported earnings per share fell short of our forecast by the same 10%. The adjusted EBIT margin for both Q4 and the full year fell slightly short of the company's 20% target. However, we still consider the company's investments in growth to be sensible and value-creating, so we are not particularly concerned about the margin falling below our expectations in Q4.

Only positives in the outlook

With revenue in Northern Europe having turned to growth, we believe Harvia's outlook for 2026 is positive across all its geographical regions. The US and APAC&MEA have been growth drivers for years and continue to show strong double-digit growth in our estimates, while the European segments are growing at around 5%. This leads to an annual growth rate of approximately 10% in our estimates, in line with the company's target. The CEO specifically mentioned that the outlook for the US is good for Q1, as there are still deliveries to be made during the new year from campaigns at the end of last year. However, this was also the case in the comparison period. He also mentioned that orders in Finland have been growing, which we believe supports continued growth in Northern Europe this year.

In terms of profitability, we believe that the outlook is stabilizing, as there will be no additional headwinds from tariffs this year compared to Q4. To our knowledge, the company has implemented price increases at the beginning of the year, at least in the US, to offset factors such as a weakening dollar and normal cost inflation. We expect the company to continue investing in long-term growth in the coming years. In our forecasts, this means that its fixed costs will grow at roughly the same rate as its revenue. Therefore, we estimate the adjusted EBIT margin for 2026 to be around 20%, in line with the company's target. We did not make any substantial changes to our earnings estimates in this report.

Valuation is attractive

Harvia's valuation has clearly decreased following the post-earnings share price decline. This year's multiples (EV/EBIT 16x, P/E 21x) appear favorable rather than expensive for the first time in a long while, considering the company's quality and growth profile. We consider the company's return on capital and cash flow generation capabilities excellent, and multiples will moderate further in the coming years. We believe that Harvia’s capital allocation will continue to be value-creating, and thus channeling cash either to acquisitions and/or larger dividends would support the investor's expected return. The company already hinted at the possibility of acquisitions in the near future. We also see Harvia as a viable acquisition target.

Harvia is a manufacturer of sauna systems. The product range consists of complete solutions that include ready-made sauna and spa systems, as well as electric sauna heaters, wood-burning sauna stoves and related furnishings. In addition, the company manufactures infrared sauna systems. Operations are held on a global level, where the company's products are found through partners. The company was founded in 1950 and has its headquarters in Muurame.

Read more on company page

Key Estimate Figures13.02

202526e27e
Revenue198.9219.6242.6
growth-%13.5 %10.4 %10.5 %
EBIT (adj.)39.144.751.8
EBIT-% (adj.)19.7 %20.3 %21.3 %
EPS (adj.)1.461.722.03
Dividend0.770.821.00
Dividend %1.8 %2.2 %2.7 %
P/E (adj.)29.421.718.4
EV/EBITDA18.714.412.3

Forum discussions

Almanakka has written about Harvia following the Q4 results Me and other Google Trends watchers let our expectations rise a bit too high before...
4 hours ago
by Sijoittaja-alokas
21
Agreed, and just to add, yesterday’s interview was exceptionally convincing in that even all the old figures came from memory without hesitation...
13 hours ago
by Osinkoseilaaja
25
Personally, I always think some kind of guidance is better than no guidance at all. In Harvia’s case, the company could well provide guidance...
13 hours ago
by Rauli_Juva
42
At this stage, I have to take my hat off to Matias’s excellent, down-to-earth, and clear communication towards us investors in these earnings...
13 hours ago
by Teemi
58
Rauli upgraded his recommendation by two notches at once, now to BUY with a target price of 44 euros (previously REDUCE at 43 euros). You hardly...
15 hours ago
by Puunhalaaja
51
Thanks! Matias performs really well regardless of the questions, but today’s session felt particularly smooth The acquisition card was hinted...
yesterday
by Rauli_Juva
50
Yeah, I agree, Harvia’s strong earnings performance continues and with the stock, you have to see the forest for the trees. There’s no point...
yesterday
by Kunhalvallasaa
16
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