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Analyst Comment

Verve Q2’25 flash comment: Lowers FY25 guidance due to platform migration problems and FX

By Christoffer JennelAnalyst
Verve Group
Estimates Q2'24Q2'25Q2'25eQ2'25eConsensusDifference (%)2025e
MEUR / EUR ComparisonActualizedInderesConsensusLow HighAct. vs. inderesInderes
Revenue 96.6106123124115-130-14%526
EBITDA (adj.) 29.129.534.236.030.9-40.5-14%157
EBIT (adj.) 23.222.827.728.723.9-32.7-18%129
EBIT 19.6-23.723.319.9-27.3 110
PTP 6.7-13.211.18.4-15.2 67.0
EPS (adj.) 0.050.020.070.060.05-0.07-70%0.33
EPS (reported) 0.04-0.050.040.03-0.06 0.24
           
Revenue growth-% 26.8 %9.9 %27.8 %28.1 %18.7 %-34.4 %-17.9 pp20.3 %
EBIT-% (adj.) 24.0 %21.5 %22.4 %23.2 %20.9 %-25.2 %-0.9 pp24.4 %

Source: Inderes & Modular Finance IR (consensus include 10 estimates)

Late yesterday, Verve announced that it lowers its full‑year 2025 outlook, now projecting revenue of 485-515 MEUR (was 530–565 MEUR) and adjusted EBITDA of 125–140 MEUR (was 155–175 MEUR). This downgrade stems from two main factors, with the first being platform migration problems, and the second being currency headwinds. In light of the guidance revision, Verve published headline figures for Q2’25 this morning, which clearly fell short of our estimates. While ad spending showed some pressure in Q2, management noted that market sentiment has stabilized since mid-June and continues to stabilize into Q3.

Severe technical issues and FX headwinds led to FY25 guidance cut

While merging its in-app SSP marketplaces into a single platform, Verve experienced severe technical issues, including server load constraints, bidding interruptions, and AI synchronzation problems. This slowed customer onboarding and meant lost or delayed revenue. Although the unification was completed in July, the recovery in onboarding and scaling has been slower than what the company had anticipated, and management sees a low probability of recouping the lost volumes this year. As a result, Verve estimates a ~ 34 MEUR hit to revenue, ~ 19 MEUR hit to adjusted EBITDA, and 4 MEUR in extra one-off costs related to the unification process). In addition, the weaker USD vs. EUR is estimated by the company to have a negative translation effect of an additional ~ 9 MEUR to adjusted EBITDA.

Q2 headline figures were soft across the board

Q2 revenue came in at 106 MEUR (Q2’24: 97 MEUR), representing a 10% increase year-on-year (+14% FX-neutral), while adjusted EBITDA was more or less flat (y/y) at 29.5 MEUR (Q2’24: 29.1 MEUR), corresponding to a 27.6% margin (30.1%). This was clearly below our estimated revenue of 123 MEUR and adjusted EBITDA of 34 MEUR (28% margin). Operating cash flow was also soft at 5.3 MEUR (Q2’24: 18 MEUR). Following the refinancing of bonds and an equity raise during the quarter, net debt inched down 8 MEUR (q/q) to 368 MEUR, with an adjusted net debt/EBITDA ratio of 2.5x.

Relative to previous guidance, the revised guidance implies a downward revision in revenue of 9% (at the midpoint), and of 20% in adjusted EBITDA (at the midpoint). Relative to our estimates, the corresponding figures are -5% and -14%.

Technical issues largely resolved, but recovery pace and customer impact remain uncertain

Management expects the technical issues to be temporary, with most being resolved by the end of Q2. SSP revenue is reportedly already approaching previous year’s Q3 performance, while the unification of other formats, such as CTV, will be completed in the coming quarters and is expected to have only minor impact on group results. The unification of all in-app marketplace activities into one single platform was completed in July, which will drive enhanced platform performance, cost-efficiencies, and scaling going forward. However, we see near-term uncertainty regarding the pace of recovery, the potential impacts on customer relationships and trust, and the risk of further technical setbacks. Following the guidance cut, we expect to lower both our top- and bottom-line forecasts. At yesterday’s closing price and with the new guidance, Verve’s share trades at a roughly around 5-6x adj. EV/EBITDA multiple and 6-7x adj. EV/EBIT multiple, which we believe remain on the low side relative to our acceptable valuation range.

Verve (Ticker: VER) is a fast-growing, profitable, digital media company that provides AI-driven ad-software solutions. Verve matches global advertiser demand with publisher ad-supply, enhancing results through first-party data from its own content. Aligned with the mission, “Let’s make media better,” the company focuses on enabling better outcomes for brands, agencies, and publishers with responsible advertising solutions, with an emphasis on emerging media channels. Verve’s main operational presence is in North America and Europe. Its shares are listed on the Nasdaq First North Premier Growth Market in Stockholm and the Scale segment of the Frankfurt Stock Exchange. The company has three secured bonds listed on Nasdaq Stockholm and the Frankfurt Stock Exchange Open Market.

Read more on company page

Key Estimate Figures30.05

202425e26e
Revenue437.0525.9575.9
growth-%35.7 %20.3 %9.5 %
EBIT (adj.)107.1128.5151.5
EBIT-% (adj.)24.5 %24.4 %26.3 %
EPS (adj.)0.240.360.48
Dividend0.000.000.00
Dividend %
P/E (adj.)12.84.73.5
EV/EBITDA7.34.23.2

Forum discussions

The questions are partly formulated in a moderately passive-aggressive way, but I’m sure Christoffer will make them presentable
12 hours ago
by Vara-Paavi
12
1. What is the one thing Verve is currently failing at and how do you plan to fix it within 90 days? 2. Compared to your peers last year, growth...
13 hours ago
by Putti
16
Especially this year’s cash flow has been weak. Regarding the cash flow profile, one could ask for more details on how working capital evolves...
yesterday
by yellowbeak
7
The most essential question is likely whether they believe they can again in the future reach the 2024 profitability level, now that this year...
12/2/2025, 9:37 AM
by Geologiopiskelija
18
Hi everyone! I’ve now received positive signals from the company regarding an interview with Remco next week. If you have any questions, please...
12/2/2025, 9:09 AM
by Christoffer Jennel
33
Hey @Mikemagnificent! I completely agree that a longer interview with Remco would be valuable given the latest developments. I’ll look into ...
11/25/2025, 10:45 AM
by Christoffer Jennel
35
Hi @christoffer.jennel Could we get a slightly longer interview / Roast with Remco about the company’s situation? (Not some 15-min quick session...
11/24/2025, 8:55 PM
16
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