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Analyst Comment

Starbreeze partners with KRAFTON to expand PAYDAY into PUBG: Battlegrounds

By Christoffer JennelAnalyst
Starbreeze

Starbreeze announced this morning a strategic partnership with KRAFTON Inc, a large South Korean gaming developer and holding company, to bring the PAYDAY franchise’s heisting gameplay experience into the well-known multiplayer game PUBG. The collaboration operates under a work-for-hire agreement, engaging approx. 25% of Starbreeze’s development team over the next year. Starbreeze retains full ownership of PAYDAY’s IP.

This agreement not only provides Starbreeze with direct compensation for its development services but also allows the company to optimize its workforce while minimizing financial risk through secured funding. Furthermore, the partnership offers significant exposure to PUBG’s massive player base, strategically positioning PAYDAY to reach new audiences and broaden its global presence.

The collaboration aligns with Starbreeze’s long-term strategy to expand PAYDAY’s market footprint and diversify its project portfolio. Although further updates are expected closer to the launch, we view the deal as a good fit for Starbreeze and will update our forecasts accordingly in the near future.

Starbreeze operates in the gaming industry and focuses on the development, publishing and distribution of computer games and interactive entertainment. The company's portfolio includes both its own games and collaborations with other game developers. The business is aimed at gamers and distributors globally, with the largest operations in Europe. Starbreeze was founded in 1998 and is headquartered in Stockholm, Sweden.

Read more on company page

Key Estimate Figures15.11.2024

202324e25e
Revenue633.5182.6139.3
growth-%396.5 %-71.2 %-23.7 %
EBIT (adj.)190.3-226.7-72.6
EBIT-% (adj.)30.0 %-124.1 %-52.2 %
EPS (adj.)0.19-0.16-0.05
Dividend0.000.000.00
Dividend %
P/E (adj.)2.5neg.neg.
EV/EBITDA0.8neg.2.4

Forum discussions

Christoffer and Atte have prepared a new company report on Starbreeze after the Q3 results. \nStarbreeze reported Q3 revenue in line with expectations...
11/12/2025, 8:50 AM
by Sijoittaja-alokas
3
Hi! Our analyst Christoffer interviewed Starbreeze’s CEO today in connection with their Q3 report. Check it out here, the interview is in English...
11/11/2025, 3:05 PM
by Jesper Hagman
5
There isn’t much to share in the coffers; even those small amounts go purely into running the bureaucracy and finding a party that would then...
11/11/2025, 12:40 PM
by Arvuuttaja
0
Optimization would require expertise, and most of the Payday 2 developers left the company even before PD3’s release. Payday 3 and Baxter paint...
11/11/2025, 12:22 PM
by Trivial
1
And there are no changes in player data for Payday 3, so the promising start at the beginning of the year sharply turned back to its lowest ...
11/11/2025, 11:51 AM
by Arvuuttaja
1
Here are Jenneli’s quick comments on Starbreeze’s Q3 results. Starbreeze reported Q3 revenue in line with expectations, but adjusted profitability...
11/11/2025, 10:50 AM
by Sijoittaja-alokas
1
@christoffer.jennel has given his preliminary comments as Starbreeze reports its Q3 results next week on Tuesday. *The quarter is dominated ...
11/7/2025, 8:25 AM
by Sijoittaja-alokas
2
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