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Analyst Comment

H&M Q4 next Wednesday: Significant year-on year improvement expected

By Rauli JuvaAnalyst
H&M

H&M will report its Q4'23 (Sep-Nov) results on Wednesday at 8:00 am CET. The company has already reported its sales and we expect EBIT margin to be 8,5 %, in line with the ~8 % seen in Q2-Q3, but a significant improvement year-on-year. We expect a stable dividend and the company to reiterate the 10 % EBIT margin target for 2024.

Sales down 1 % in local currencies and excluding exited Russia and Belarus

As usual, H&M reported its sales figures ahead of the full earnings report and hence we already know that Q4 sales were flattish in SEK, but down 4 % in local currencies, although excluding Russia and Belarus the decline in local currencies was only 1 %. You can find our comments of this in our latest report.

Margins expected to improve clearly year-on-year and slightly quarter-on-quarter

H&M’s margins were very low in the comparison period, only around 1 % at EBIT level, compared to which we expect a notable improvement to 8,5 %. This is driven by both improvement in gross margin to 52,0 % (Q4’22: 49,7 %), which was supported by lower input cost increases, as well as lower opex/sales thanks to H&M’s ongoing efficiency program. H&M’s EBIT margin was already around 8 % in Q2-Q3 and compared to that, the Q4 is more a continuation of a trend than an improvement.

Outlook is likely to remain towards 10 % EBIT margin in 2024

H&M does not give financial guidance but has said that it is targeting a 10 % EBIT margin in 2024, which we expect it to reiterate in the Q4’23 report. We are forecasting a 9,1% EBIT margin for 2024, so we would not be surprised to see more cautious comments around the margin target, but we think it is more likely that the company will maintain the target at this point of the year. We are expecting flattish sales development in local currencies in 2024 so any indication to the contrary would be of interest to us. H&M’s EPS will increase strongly for 2023, but we believe the company will maintain its dividend at 6,50 SEK per share as our adjusted EPS forecast for 2023 is only around 6 SEK.

H&M, Hennes & Mauritz, is a Swedish company that designs, produces and sells clothing and fashion items including accessories and home textiles. The company targets fashion-conscious consumers and collaborates with suppliers worldwide. H&M operates globally through both stores and e-commerce. The company was founded in 1947 and is headquartered in Stockholm, Sweden.

Read more on company page

Key Estimate Figures18.12.2023

202223e24e
Revenue223,553.0235,958.0233,764.0
growth-%12.4 %5.5 %-0.9 %
EBIT (adj.)9,760.014,523.121,332.7
EBIT-% (adj.)4.4 %6.2 %9.1 %
EPS (adj.)3.746.069.38
Dividend6.506.507.00
Dividend %5.8 %3.6 %3.9 %
P/E (adj.)30.029.819.2
EV/EBITDA7.99.18.2

Forum discussions

Below is news on how H&M is launching a SEK 1 billion share buyback to return money to shareholders and at the same time tidy up its capital...
11/21/2025, 11:47 AM
by Sijoittaja-alokas
2
Hi! My name is Lucas, and I cover H&M, among other things. Since our forum has now switched to multilingual mode, you can ask me questions, ...
10/13/2025, 1:02 PM
by Lucas Mattsson
15
Tomi Pätäri has written
9/30/2025, 7:54 PM
by Sijoittaja-alokas
1
Here are @lucas.mattsson’s comments on H&M’s Q3. H&M’s Q3 results exceeded both our and consensus expectations, and it is clear that the company...
9/26/2025, 4:18 AM
by Sijoittaja-alokas
0
Here are @lucas.mattsson’s pre-comments as H&M releases its Q3 results next Thursday. We have made slight forecast adjustments to H&M’s short...
9/19/2025, 5:47 AM
by Sijoittaja-alokas
0
@lucas.mattsson has commented on H&M’s results. H&M’s Q2 results were largely in line with our operational expectations, and we made only minor...
6/27/2025, 6:08 AM
by Sijoittaja-alokas
0
@lucas.mattsson has written a preview company report as H&M publishes its results next week on Thursday. H&M will release its Q2/25 results ...
6/18/2025, 5:28 AM
by Sijoittaja-alokas
3
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