contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


ceo-sells-shares-to-finance-home-purchase

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Analyst

 Christoffer Jennel

HomeMaid offers home cleaning, office cleaning, window cleaning and moving cleaning as well as complementary household services. The company's customers are found among both private individuals and corporate customers. In addition, the company also cooperates with several care companies around the Swedish market. HomeMaid was founded in 1997 and has its headquarters based in Halmstad.

HomeMaid

HomeMaid announced on Friday that its CEO, Stefan Högkvist, has sold 280,000 shares (at SEK 29 per share) in the company. The total value of the transaction amounted to 8.1 MSEK. Following this transaction, Stefan Högkvist’s holding in HomeMaid amounts to 155,000 shares (~0.8% of outstanding shares) and call options corresponding to 350,000 shares.

<h2 class="MsoNormal">CEO sells shares to finance home purchase</h2>
HomeMaid announced on Friday that its CEO, Stefan H&#xf6;gkvist, has sold 280,000 shares (at SEK 29 per share) in the company. The total value of the transaction amounted to 8.1 MSEK. Following this transaction, Stefan H&#xf6;gkvist&#x2019;s holding in HomeMaid amounts to 155,000 shares (~0.8% of outstanding shares) and call options corresponding to 350,000 shares.
<h2 class="MsoNormal">Motivated by private financial needs</h2>
The stated motive for the sale is to finance a home purchase in connection with the family&apos;s move to Stockholm. The sale represents a significant portion of the CEO&apos;s direct shareholding prior to the transaction, which in our view is a small negative signal for existing shareholders. Nevertheless, there is never a good time for insiders to sell, especially the CEO, and the specific private financial reason partially mitigates concerns regarding the signal. We note that the sale price (SEK 29) represents a notable discount relative to recent trading levels and our target price of SEK 40. However, such discounts are quite common when stock liquidity is low, as is the case with HomeMaid.
Following the transaction, the CEO retains an ownership interest in the company through his remaining shareholding (approximately 0.8% of outstanding shares) and an option package, which provides continued, though reduced, exposure to the company&#x2019;s performance.
<h2 class="MsoNormal">No impact on estimates</h2>
The transaction is a private financial decision by the CEO and does not impact HomeMaid&#x2019;s operations, strategy, or financial position. Consequently, this event does not lead to any changes in our estimates or view on the company.

Inderes

<ul><li>HomeMaid's CEO, Stefan Högkvist, sold 280,000 shares at SEK 29 each, totaling 8.1 MSEK, to finance a home purchase.</li><li>Post-transaction, Högkvist holds 155,000 shares (~0.8% of outstanding shares) and call options for 350,000 shares, maintaining a reduced stake in the company.</li><li>The sale, motivated by personal financial needs, is seen as a small negative signal due to the discount price but is mitigated by the CEO's continued investment in the company.</li><li>The transaction does not affect HomeMaid's operations or financial estimates, as it is a personal financial decision by the CEO.</li></ul>This content is generated by AI. You can give feedback on it in the Inderes <a href="https://forum.inderes.com/t/inderes-fi-sisallon-kehitysideat/71/last">forum</a>.

	2024	25e	26e
Revenue	500.9	596.0	674.7
growth-%	13.8 %	19.0 %	13.2 %
EBIT (adj.)	40.1	55.2	59.6
EBIT-% (adj.)	8.0 %	9.3 %	8.8 %
EPS (adj.)	1.58	2.22	2.40
Dividend	1.00	1.25	1.35
Dividend %	5.4 %	3.8 %	4.1 %
P/E (adj.)	11.7	14.8	13.7
EV/EBITDA	7.1	8.6	7.9

CEO sells shares to finance home purchase

Summary

CEO sells shares to finance home purchase

Motivated by private financial needs

No impact on estimates

Key Estimate Figures19.11